Description
We are the first to build a complete digital marketing training (back in 2012) and own a comprehensive SEO course. Thus, we know our thing, and our clients prove that by staying with us for years.
Why do I need the Hotel SEO Evaluator service?
Before that, let us inform you that this is not a “cheap-o-rama” low-quality service based on “free tools.” It is a top-quality professional service. We pay and use sophisticated tools to do this work on top of our 20+ years of expertise. SEO is not something static, and when you aim for organic ranking on top of Google Ads, Social Media, OTAs, or anything else, you ought your business to do it right, once and for all.
Wait… What do you mean by “once and for all”? On-Page SEO works, and Off-Page SEO audits must be done, developed, or/and fixed once. Do that to build all other marketing efforts right. You don’t change “Hotel SEO” every month. You create a correct foundation and market your business on top of that. Ignore that, and it is like building on sand.
SEO for hotels or any other tourism, travel, or hospitality business is crucial:
- It lowers your Google Ads CPC
- It affects your messaging across all channels and your brand building
- It is not about the “let’s stuff keywords in content” thing
- It is an investment when you have a business in a specific destination and not a transferable one
Investing in all aspects of having -eventually- a correct SEO website brings back money and saves you money. That is the whole truth. If you haven’t discovered this yet, you were not adequately informed about all the benefits.
Hotel SEO or hospitality SEO is not to replace Google Ads, SoMe, or other actions. It enhances them and is part of the necessary (crucial) digital marketing mix you need.
What do I get with the Hotel SEO Evaluator?
We offer two tiers of services for websites up to 20 pages (in one language). We have such limits because the necessary work is so thorough that although 20 pages seem a few, they are not at all, and you will see that in our report. If you have a 20 pages website and you manage to rank even 5-10 of these in search engines, your business will increase in traffic and targeted audience. That is the difference between strategy and generic non-strategized SEO.
Tier 1: Audit & Corrections
- Tech SEO: Complete Tech Auditing for On-Page SEO and Off-Page SEO.
- Backlinks Health.
- Content Structure SEO: Hierarchy and structure audit.
- Keywords SEO Discovery: Difficulty Factors for Ranking for up to 15 keywords.
- Long-Tail Analysis: Identifying Long-Tail Phrases.
- SEO Competition Research: Threats and Opportunities.
- Secondary audit to ensure everything was implemented correctly (must be done within 45 days of purchasing the Tier 1 service).
Direct benefit: A correct SEO website with all the data you need to develop affordable organic and social ranking content.
Deliverables: A highly detailed list of actions for your team (developers and marketing). They will use it to implement everything.
Tech notes: If your website is in WordPress/Woocommerce and adequately developed, we can make the necessary modifications for an affordable fee. This service does not include the cost since the number of issues will dictate the amount of work. We have over 15 years of experience with WP/Woo. We can fix anything.
Tier 2: Action & Content Marketing Plan
- Full-Scale planning for up to 10 topics.
- Detailed instructions to create 10 SEO travel/destination articles (or we can create them for you (in English) for an extra affordable fee.
- All keywords, resources, and structure are included; you only create the article.
- Proposal for backlinks to increase your domain authority and ranking (actual backlinks cost is per case, not included here)
- Four months of ranking monitoring & reporting.
- If you use WP, we can insert the articles into your website.
Direct benefit: Content that can rank and add value to your website visitors to increase the decision probability.
Deliverables: Strategically created articles (photos not included) and consulting/suggestions, with ranking in mind; not just “informative.”
What’s next after this service?
Let’s fix everything right first. When done, you can choose one of our recurring Organic Ranking services or/and Google Ads or Social Media services and watch your business grow monthly.