Since 2005
One Accountable Agency of Problem Solvers
We help B2B & B2C companies stop wasting 30%+ of their ad budget on unqualified leads by aligning digital spend directly to P&L—proven by 2–3x lead-to-revenue conversion. And when the bottleneck isn’t ads? We diagnose strategy, team, and tech leaks too—because growth stalls at its weakest link.
Three Core Services
We diagnose your growth bottleneck—then fix it. Most clients start with one pillar, then expand as results compound.
Strategy & Diagnostics
{The Blueprint}
P&L Leakage Diagnosis
Map every euro of ad spend to actual revenue — not clicks.
Channel Profitability Forensics
Kill vanity channels; fund only what drives LTV.
Friction Point Autopsy
Quantify revenue lost at pricing/checkout abandonment points.
AI-Powered Waste Detection
Algorithmic scan of 12+ leakage patterns humans miss.
See exactly where you’re leaking 20–40% of ad budget.
Digital Marketing
{The Engine}
AIO-Driven Google Ads
Auto-optimize bids against your P&L, not just clicks.
Competition War Gaming
Steal market share with data-backed counter-moves.
Channel Profitability Mapping
Kill vanity metrics. Fund only revenue-driving channels.
CRM & Tech Stack Integration
Close the loop between ad spend and closed deals.
Converting Tech
eCommerce systems that convert browsers into buyers at 3.2x the industry average.
People & Execution
{The Accelerator}
Leadership Alignment Sessions
Stop strategy drift between execs & teams.
Accountability Architecture
Ensure growth initiatives actually ship.
Decision Velocity Coaching
Cut approval cycles from 3 weeks → 4 days.
Case Study: A Customer Acquisition Engine That Drives Revenue
We don’t "run" campaigns.
We build customer acquisition systems.
In Greece’s hyper‑competitive B2C market, we transformed digital acquisition from a cost center into a scalable revenue engine, delivering predictable growth with disciplined unit economics.
Key Results (2022–Present) - Powering Growth
- 35,000+ qualified leads, delivered on an unchanged ad budget.
- 40% convert within 30 days, with additional rolling conversions and strong lifetime value through upsell, cross‑sell, and repeat contracts per customer.
- Total CAC under €25 (ads + operational costs), with average CPC of €0.38, enabling strong positive unit economics.
- 25% of the client’s annual revenue came exclusively from leads generated by our acquisition system.
What Made It Work
We didn’t run campaigns—we built a full‑cycle acquisition system.
- Continuous optimization and fraud protection (spam, click abuse, budget attacks).
- Deep collaboration with Google account teams and client operations.
- Performance tracking across ads, call center, and agent workflows.
- Strategy grounded in real commercial data and customer lifetime value.
The Financial Outcome
A reliable “production line” of high‑value customers. Scaling volume without inflating CAC or sacrificing quality.
Ready to build yours?
Testimonials
What they said for our skills, expertise and unique approach on caring for results.
Industries we accelerate
But not limited to…
Hospitality (Hotels / Villas / Tourism related)
Focus: AIO + Google Ads Optimization
Market Analysis (The Problem)
Keyword Inefficiency: Budget is currently drained by high-competition bidding on generic "luxury hotel" terms.
Competitive Disadvantage: AI-powered rivals are outperforming by:
- Dynamically targeting travelers based on active date searches.
- Adjusting bids based on real-time booking intent.
Revenue Leakage: Online Travel Agencies (OTAs) capture 20%+ commission on bookings that could be direct.
Operational Strategy (60-Day Plan)
Technology Deployment: Implementation of an AIO-driven Google Ads engine.
Predictive Modeling: Identification of high-value traveler windows to preemptively capture demand.
Financial Optimization: Bids are auto-optimized against P&L (Profit & Loss) rather than simple click volume.
Conversion Recovery: Automated retargeting of abandoned cart users with personalized suite offers.
B2B Tech / SaaS (Mid-Market)
Performance Analysis (The Problem)
Lead Quality Deficit: 80% of marketing leads are classified as "cold" or non-transactional ("tire-kickers").
Sales Friction: High volume of complaints regarding lead viability impacting pipeline velocity.
Unit Economics:
- CAC (Customer Acquisition Cost): Trending Upward⬆
- LTV (Lifetime Value): Stagnant➡
Operational Strategy (60-Day Plan)
Data Audit: Recalibration of lead scoring models against actual deal data (closed-won analysis).
Channel Restructure: Overhaul of Google Ads and LinkedIn campaign architectures.
Intent Targeting: Transition from broad demographic targeting to Buyer-Stage Intent (behavior-based targeting).
Objective: Eliminate waste on low-intent prospects and align spend with purchase-ready accounts.
E-commerce / DTC Brands
Performance Analysis (The Problem)
Ad Spend Efficiency: High budget allocation across Meta/Google Ads.
Metric Discrepancy:
- Traffic Volume: Spiking⬆
- Conversion Rate (CVR): Flatlining➡
Root Cause: Experience Mismatch. The on-site user experience fails to deliver on the specific value proposition ("the promise") presented in the ads.
Operational Strategy (45-Day Plan)
Funnel Synchronization: End-to-end alignment of the user journey:
Ad Creative → Landing Page → Checkout Flow
Strategic Focus: Restructuring campaign logic around one specific High-Value Product Cohort.
Growth Protocol: Validation of the aligned funnel followed by aggressive scaling of proven converters.
Professional Services (Agencies, Consultants)
Performance Analysis (The Problem)
Acquisition Dependency: New business relies disproportionately on legacy relationships rather than scalable inbound demand.
Content Marketing ROI:
- Engagement: High (Likes/Vanity Metrics).
- Qualified Inquiries: Zero.
Diagnosis: Current thought leadership attracts consumers of information, not purchasers of services.
Operational Strategy (75-Day Plan)
Strategic Pivot: Shift positioning focus from general "Expertise" to a single High-Stakes Client Outcome.
Engine Construction: Deployment of a purpose-built lead generation system.
Intent Filtering: Restructure targeting to capture Transactional Intent (Ready to Buy) vs. Informational Intent (Ready to Consume).
Real Estate (Developers / Brokerages)
Performance Analysis (The Problem)
Conversion Discrepancy: High volume of Listing Views≠Serious Inquiries.
Brand Perception: Digital presence classified as "Generic."
Competitive Deficit: Losing market share to competitors leveraging Lifestyle Storytelling to drive Emotional Urgency.
User Engagement: Fails to trigger emotional connection required for high-ticket transactions.
Operational Strategy (60-Day Plan)
UX/UI Pivot: Rebuilding property pages based on Buyer Psychology rather than technical specifications (e.g., Sq. Footage).
Tech Integration: Deployment of embedded Virtual Tours configured to capture leads pre-inquiry.
Ad Strategy: Implementation of specific retargeting loops utilizing Hyper-Local Urgency triggers.
B2B Manufacturing / Industrial Services
Performance Analysis (The Problem)
Pipeline Velocity: Sales cycle currently stagnating at >6 Months.
Digital Opacity: Operational excellence is invisible to remote stakeholders.
Market Position: Superior product quality is losing market share to competitors with superior Digital Presentation ("slicker fronts").
Operational Strategy (120-Day Plan)
Strategic Framework: Deployment of a "Trust Architecture" to validate capability digitally.
Asset Development:
- Quantitative Case Studies: Focused on hard metrics rather than qualitative claims.
- Visual Validation: Implementation of facility and process video tours.
Targeting Logic: LinkedIn campaigns isolated to Plant Managers.
Messaging Focus: Shift from feature-listing to Pain Triggers (e.g., "Downtime Costs").
Full range services with diverse markets and projects
Publications
Fear, This Liar (En/Gr)
Our very own book (and growth platform).
