Since 2005
One Accountable Agency of Problem Solvers
We help B2B & B2C companies stop wasting 30%+ of their ad budget on unqualified leads by aligning digital spend directly to P&L, proven by 2–3x lead-to-revenue conversion. And when the bottleneck isn’t ads? Together, we uncover the hidden leverage point, whether in strategy, execution, or systems, that unlocks your next growth phase.
Three Core Services
We diagnose your growth bottleneck—then fix it. Most clients start with one pillar, then expand as results compound.
Strategy & Diagnostics
{The Blueprint}
P&L Leakage Diagnosis
Map every euro of ad spend to actual revenue — not clicks.
Channel Profitability Forensics
Kill vanity channels; fund only what drives LTV.
Friction Point Autopsy
Quantify revenue lost at pricing/checkout abandonment points.
AI-Powered Waste Detection
Algorithmic scan of 12+ leakage patterns humans miss.
See exactly where you’re leaking 20–40% of ad budget.
Digital Marketing
{The Engine}
AIO-Driven Google Ads
Auto-optimize bids against your P&L, not just clicks.
Competition War Gaming
Steal market share with data-backed counter-moves.
Channel Profitability Mapping
Kill vanity metrics. Fund only revenue-driving channels.
CRM & Tech Stack Integration
Close the loop between ad spend and closed deals.
Converting Tech
eCommerce systems converting browsers into buyers at 3.2x average.
People & Execution
{The Accelerator}
Leadership Alignment Sessions
Stop strategy drift between execs & teams.
Accountability Architecture
Ensure growth initiatives actually ship.
Decision Velocity Coaching
Cut approval cycles from 3 weeks → 4 days.
Client Case Study A: Leads
B2C Customer Acquisition Engine That Drives Revenue
We don’t “run” campaigns.
We build customer acquisition systems.
A reliable “production line” of high‑value customers. Scaling volume without inflating CAC or sacrificing quality. In Greece’s hyper‑competitive B2C market, we transformed digital acquisition from a cost center into a scalable revenue engine, delivering predictable growth with disciplined unit economics.
Expand: Key Results (2022-today)
Powering continuous upselling growth
- 35,000+ qualified leads, delivered on an unchanged ad budget.
- 40% convert within 30 days, with additional rolling conversions and strong lifetime value through upsell, cross‑sell, and repeat contracts per customer.
- Total CAC under €25 (ads + operational costs), with average CPC of €0.38, enabling strong positive unit economics.
- 25% of the client’s annual revenue came exclusively from leads generated by our acquisition system.
Expand: What Made it Work
We didn’t run campaigns—we built a full‑cycle acquisition system.
- Continuous optimization and fraud protection (spam, click abuse, budget attacks).
- Deep collaboration with Google account teams and client operations.
- Performance tracking across ads, call center, and agent workflows.
- Strategy grounded in real commercial data and customer lifetime value.
Ready to build a perpetual client production engine?
Testimonials
What they said for our skills, expertise and unique approach on caring for results.
Client Case Study B: Bookings & Upsells
A Decade‑Long Seasonal Engine for Tourism
We don’t run seasonal campaigns.
We build repeatable seasonal engines, year after year, within tight windows.
A battle‑tested acquisition engine delivering 26,650+ attributable orders (online + offline) within a constrained seasonal window – repeated reliably for nearly a decade at exceptional efficiency. From first click to on‑premises experience, maintaining exceptional low unit economics, year after year.
Expand: The Financial Results (2016-today)
Predictable volume within seasonal constraints.
- 20,500+ orders acquired online—exclusively during the 4‑month peak season each year. Only targeted maintenance spend during 8 off‑season months.
- +30% offline orders lift from audiences who discovered the business digitally but completed booking offline—via phone calls or in‑person at offices/premises—proving our system drives full‑funnel behavior, not just online conversions.
- 146,000 high‑intent clicks at an industry‑leading €0.22 average CPC across Meta and Google—maximizing qualified volume without sacrificing efficiency.
- Foundational SEO (one‑time setup) amplified paid reach—no ongoing SEO fees.
- Significant upside: On‑site upsells/cross‑sells (excursions, premium packages) generated meaningful additional lifetime value through sister entities.
Expand: What Made it Work
We strategized a seasonal growth system (4-month window per year), not a one‑off campaign.
- Constraint mastery: Designed bidding, creative rotation, and budget pacing exclusively for the 4‑month window—no wasted spend during 8 dormant months. Year‑over‑year optimizations compounded results without inflating CAC.
- Full‑funnel attribution: Implemented call tracking and location‑based signals to quantify the 30% offline client lift most agencies ignore—revealing true acquisition impact beyond last‑click online bookings.
- Channel synergy without bloat: Meta for broad seasonal awareness; Google Search/PMAX for high‑intent capture; foundational SEO ensuring organic visibility amplified paid reach—all without ongoing SEO retainers.
- Long‑term partnership discipline: Nine consecutive seasons of execution enabled deep audience learning, creative fatigue management, and fraud protection refinement—turning seasonality from a limitation into a predictable advantage.
Ready to turn your seasonal constraint into an acquisition engine?
Industries we accelerate
But not limited to…
Hospitality (Hotels, Villas, Tourism related)
Performance Analysis (The Problem)
Focus: AIO + Google Ads Optimization
Keyword Inefficiency: Budget is currently drained by high-competition bidding on generic “luxury hotel” terms.
Competitive Disadvantage: AI-powered rivals are outperforming by:
Dynamically targeting travelers based on active date searches.
Adjusting bids based on real-time booking intent.
Operational Strategy (60-Day Plan)
Technology Deployment: Implementation of an AIO-driven Google Ads engine.
Predictive Modeling: Identification of high-value traveler windows to preemptively capture demand.
Financial Optimization: Bids are auto-optimized against P&L (Profit & Loss) rather than simple click volume.
Conversion Recovery: Automated retargeting of abandoned cart users with personalized suite offers.
B2B Tech / SaaS (Mid-Market)
Performance Analysis (The Problem)
Lead Quality Deficit: 80% of marketing leads are classified as “cold” or non-transactional (“tire-kickers”).
Sales Friction: High volume of complaints regarding lead viability impacting pipeline velocity.
Unit Economics:
CAC (Customer Acquisition Cost): Trending Upward⬆
LTV (Lifetime Value): Stagnant➡
Operational Strategy (60-Day Plan)
Data Audit: Recalibration of lead scoring models against actual deal data (closed-won analysis).
Channel Restructure: Overhaul of Google Ads and LinkedIn campaign architectures.
Intent Targeting: Transition from broad demographic targeting to Buyer-Stage Intent (behavior-based targeting).
Objective: Eliminate waste on low-intent prospects and align spend with purchase-ready accounts.
E-commerce / DTC Brands
Performance Analysis (The Problem)
Ad Spend Efficiency: High budget allocation across Meta/Google Ads.
Metric Discrepancy:
– Traffic Volume: Spiking⬆
– Conversion Rate (CVR): Flatlining➡
Root Cause: Experience Mismatch. The on-site user experience fails to deliver on the specific value proposition (“the promise”) presented in the ads.
Operational Strategy (45-Day Plan)
Funnel Synchronization: End-to-end alignment of the user journey:
Ad Creative → Landing Page → Checkout Flow
Strategic Focus: Restructuring campaign logic around one specific High-Value Product Cohort.
Growth Protocol: Validation of the aligned funnel followed by aggressive scaling of proven converters.
Professional Services (Agencies, Consultants, Coaches)
Performance Analysis (The Problem)
Acquisition Dependency: New business relies disproportionately on legacy relationships rather than scalable inbound demand.
Content Marketing ROI:
– Engagement: High (Likes/Vanity Metrics).
– Qualified Inquiries: Zero.
Diagnosis: Current thought leadership attracts consumers of information, not purchasers of services.
Operational Strategy (75-Day Plan)
Strategic Pivot: Shift positioning focus from general “Expertise” to a single High-Stakes Client Outcome.
Engine Construction: Deployment of a purpose-built lead generation system.
Intent Filtering: Restructure targeting to capture Transactional Intent (Ready to Buy) vs. Informational Intent (Ready to Consume).
Real Estate (Developers / Brokerages)
Performance Analysis (The Problem)
Conversion Discrepancy: High volume of Listing Views≠Serious Inquiries.
Brand Perception: Digital presence classified as “Generic.”
Competitive Deficit: Losing market share to competitors leveraging Lifestyle Storytelling to drive Emotional Urgency.
User Engagement: Fails to trigger emotional connection required for high-ticket transactions.
Operational Strategy (60-Day Plan)
UX/UI Pivot: Rebuilding property pages based on Buyer Psychology rather than technical specifications (e.g., Sq. Footage).
Tech Integration: Deployment of embedded Virtual Tours configured to capture leads pre-inquiry.
Ad Strategy: Implementation of specific retargeting loops utilizing Hyper-Local Urgency triggers.
B2B Manufacturing / Industrial Services
Performance Analysis (The Problem)
Pipeline Velocity: Sales cycle currently stagnating at >6 Months.
Digital Opacity: Operational excellence is invisible to remote stakeholders.
Market Position: Superior product quality is losing market share to competitors with superior Digital Presentation (“slicker fronts”).
Operational Strategy (120-Day Plan)
Strategic Framework: Deployment of a “Trust Architecture” to validate capability digitally.
Quantitative Case Studies: Focused on hard metrics rather than qualitative claims.
Visual Validation: Facility and process video tours.
Targeting Logic: Targeted LinkedIn campaigns.
Messaging Focus: Shift from feature-listing to Pain Triggers (e.g., “Downtime Costs”).
Pharmaceutical & Wellness (OTC / Nutraceuticals)
Performance Analysis (The Problem)
Focus: AIO + Google Ads Optimization (Compliance-First)
Keyword Inefficiency: Budget wasted on high-volume, generic terms (e.g., “Vitamin D”) rather than intent-specific queries.
Competitive Gap: Rivals utilizing AI to target Symptom & Lifestyle Intent (e.g., “joint support for runners”) vs. product searching. 70%+ of category growth currently captured by Amazon/Big-Box Retailers.
Conversion Barrier: Lack of educational density and Trust Signals required to justify premium pricing over commodity supplements.
Operational Strategy (75-Day Plan)
Targeting Architecture: Deployment of a Regulatory-Compliant growth engine targeting symptom/lifestyle keywords.
Authority Building: Creation of an AI-optimized content hub ranking for queries like: “Vitamin K2 MK-7 studies” to establish science-backed authority.
Financial Impact (Average Order Value): Target lift of +35%.
Retention Loop: Retargeting via Educational Nudges rather than discounts, driving 22% higher repeat purchase rates.
Wellness (Studios / Recovery / Holistic Coaching)
Performance Analysis (The Problem)
Focus: AIO + Google Ads Optimization
Keyword Saturation: Budget wasted on high-competition, generic terms (e.g., “yoga studio near me”).
Competitors: Targeting outcomes (e.g., “reduce anxiety”).
Market Erosion: Reliance on aggregators (ClassPass/Groupon) creates “Discount Hunter” behavior, eroding LTV (Lifetime Value).
Retention: High churn rate requires constant acquisition volume just to maintain baseline revenue.
Operational Strategy (70-Day Plan)
Targeting Architecture: Shift to High-Intent Wellness Journeys utilizing dynamic ad experiences (e.g., Search: “Adrenal Fatigue”→Ad: Breathwork + Infrared Sauna).
Lead Capture: Implementation of Value-First Gating (Wellness Assessments/etc) vs. generic “Book Now” CTAs.
Nurture Automation: AI-segmented email/SMS flows aligned with specific user goals (Sleep Optimization vs. Stress Resilience).
CAC Efficiency Impact: 35% reduction in Customer Acquisition Cost.
Full range services with diverse markets and projects
