360ο Digital Strategy & Performance Assessment
eMarketing
Technology
Up Selling
Profit/Loss
What new opportunities would emerge if your marketing, sales, and financial data were perfectly aligned? How much more would you save or gain? From customer acquisition auditing all campaigns and channels you run for such, to lifetime value, to create one unified, strategic picture.
A 360ο Evaluation
We don’t mess with your current vendors. We audit on top of them, without stopping their ongoing work.
With 25 years of experience in digital.
GW1
Digital Marketing Effectiveness
We provide a comprehensive audit of your digital presence, from user behavior and SEO to your return on investment (ROI). Our goal is to identify growth opportunities and optimize your strategy for maximum results.
Paid Campaign Analysis
Google Analytics Review
In-depth analysis of website traffic, content view percentage, user behavior, and goal conversions.
Funnel Analysis
Evaluation of the customer journey and conversion funnels from top to bottom.
Website Performance and SEO Analysis
Comprehensive audit of on-page, off-page, and technical SEO to identify opportunities for improving organic search rankings.
Assessment of your website’s speed, mobile-friendliness, and overall user experience (UX).
Return on Investment (ROI) Analysis
Calculation of the ROI for all digital marketing campaigns and channels.
Online Brand Positioning
Evaluation of your brand’s visibility and perception across all digital platforms.
GW2
Technology & CRM Value
We assess your marketing and CRM technology, unifying your data for a complete customer view. We provide a strategic roadmap to optimize your performance and data flow.
Technology Stack Audit
Comprehensive review of all marketing and sales technology, including CRM, email marketing platforms, marketing automation tools, analytics software, and Customer Data Platforms (CDP).
CRM System Evaluation
Assessment of CRM configuration, data hygiene, and utilization by sales and marketing teams.
Analysis of lead scoring and management processes within the CRM.
Data Integration & Flow Mapping
Analysis of how data is captured, shared, and synchronized between your website, CRM, and other digital marketing tools.
Identification of data silos and integration gaps that hinder a unified view of the customer.
Customer Data Platform (CDP) Analysis
Evaluation of how customer data is consolidated to create a single, coherent customer profile.
Actionable Data Assessment
Review of whether your tech stack provides clean, actionable data for personalization, segmentation, and strategic decision-making.
Recommendations & Roadmap
A strategic plan for optimizing technology and improving system harmony to ensure seamless data flow.
GW3
Upsell & Cross-Sell Opportunities
We analyze your customer journey and data in depth to identify revenue opportunities through targeted upsell and cross-sell offers. We design a comprehensive strategy to maximize the value of each touchpoint and increase your profitability.
Customer Journey & Touchpoint Analysis
Mapping the complete customer lifecycle and purchase journey and moments for relevant offers.
Customer Segmentation & Data Analysis
In-depth analysis of guest data, purchase history, and behavior to segment audiences for highly targeted campaigns.
Product & Service Affinity Analysis
Identify which products, services, or upgrades are most frequently purchased to create attractive bundles and packages.
Communication Channel Audit
Reviewing all communication channels (email, in-app messaging, website pop-ups) to optimize the placement and timing of offers.
Personalization Strategy Evaluation
Assessing the current use of personalization in presenting upsell and cross-sell opportunities to individual guests.
Ancillary Revenue Strategy Development
Creating a detailed, actionable plan with specific campaigns and initiatives designed to increase ancillary revenue.
Pricing and Offer Construction
Developing data-driven recommendations for pricing strategies, promotional offers, and value-added bundles that enhance the guest experience.
GW4
Profit & Loss Analysis for Digital
We analyze the financial performance of your digital campaigns, from customer acquisition cost (CAC) to profitability by channel. Our goal is to identify waste and optimize your budget for maximum return on investment (ROI).
Marketing Spend & Revenue Attribution
A detailed breakdown of digital marketing expenditures across all channels (e.g., Google Ads, social media, email, content marketing).
Multi-touch attribution analysis to accurately assign revenue to the marketing touchpoints that influenced the conversion.
Channel-Specific Profitability Analysis
In-depth analysis of the Profit and Loss (P&L) for each individual digital marketing chan
Customer Acquisition Cost (CAC) Analysis
Precise calculation of the cost to acquire a new customer through various digital campaigns and channels.
Customer Lifetime Value (CLV or LTV) vs. CAC Ratio
Analysis of the ratio between the lifetime value of a customer and the cost to acquire them, determining long-term profitability.
Financial Leakage Identification
Pinpointing areas of wasted ad spend, inefficient processes, or underperforming campaigns that negatively impact the bottom line.
Cost-Saving & Budget Optimization Opportunities
Actionable recommendations for reallocating marketing budgets to higher-performing channels and cutting costs without sacrificing results.
Financial Forecasting & ROI Projections
Providing data-driven forecasts for future digital marketing investments based on profitability analysis and performance data.
What are the deliverables?
Beyond the obvious result of winning more or stopping the leakage, we will deliver everything you need to optimize what is detected. You can use it to:
Get in-depth, practical ecommerce reporting for the right KPIs.
Give them to your partners to optimize the actions they are already taking.
Invite us to look at them together in greater depth and help with decisions.
Identify opportunities for better performance of business departments.
See how to optimize your existing technology.
To have the means to make faster and better decisions.
Identify opportunities in unexplored audiences and markets.
Identify different kinds of leaks and change customer Lifetime Value.
Know how much it really costs you to acquire a customer and make a sale.
Optimize your team and processes against performance goals.
Optimize your brand or re-align your values with it.
See where most time is wasted and what that costs you in sales or customer experience.
What is the cost for this service?
The investment amount depends on the volume of work and the modules you decide on. We need to discuss that first. The question is, simultaneously, how much you gain and how much you save compared to how much you’ve been losing so far.
Fill this form, and we will call you back, or book directly via Calendly.
Full range services with diverse markets and projects
