{"id":48108,"date":"2025-03-07T11:00:00","date_gmt":"2025-03-07T09:00:00","guid":{"rendered":"https:\/\/groowise.com\/?p=48108"},"modified":"2025-04-08T13:22:15","modified_gmt":"2025-04-08T10:22:15","slug":"study-performance-marketing-mikromesaies-epixeiriseis","status":"publish","type":"post","link":"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/","title":{"rendered":"Study: Performance Marketing \u03c3\u03c4\u03b9\u03c2 \u039c\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03be\u03af\u03b6\u03b5\u03b9;"},"content":{"rendered":"\n<p>\u0391\u03c2 \u03c1\u03af\u03be\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03b1 \u03b2\u03b1\u03b8\u03b9\u03ac (\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc) \u03c3\u03c4\u03bf \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf Performance Marketing (PM), \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2\/\u03bf\u03c6\u03ad\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b5\u03b9\u03c2 (\u039c.\u039c.\u0395). \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03c4\u03b5\u03bd\u03bf\u03cd\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1.<\/p>\n\n\n\n<p>\u0395\u03ac\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bf\u03c0\u03bf\u03b9\u03bf\u03c5\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ad\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1. \u0398\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 -\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf- \u03c0\u03c9\u03c2 \u03c4\u03bf performance marketing \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b5\u03bd \u03b3\u03ad\u03bd\u03b5\u03b9 \u03c4\u03bf digital marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03af\u03b1\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03ae \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 &#8220;\u03c8\u03b9\u03bb\u03bf\u03ba\u03ac\u03bd\u03b5\u03b9&#8221; \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ae &#8220;\u03c3\u03c6\u03ae\u03bd\u03b1&#8221; \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u039a\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf\/\u03b5\u03c0\u03ac\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1 \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bf\u03bc\u03c0\u03c1\u03ad\u03bb\u03bb\u03b1.<\/p>\n\n\n\n<p>\u0398\u03ad\u03bb\u03b5\u03b9 \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf &#8220;\u03bc\u03b1\u03ad\u03c3\u03c4\u03c1\u03bf&#8221; \u03ba\u03b1\u03b9 &#8220;\u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03b1&#8221; \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03af \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd &#8220;\u03c3\u03c4\u03bf \u03c6\u03c4\u03b5\u03c1\u03cc&#8221; \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<p>\u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.<\/p>\n\n\n\n<p>\u03a4\u03bf &#8220;\u03c4\u03c5\u03c0\u03b9\u03ba\u03cc&#8221; <strong>performance marketing<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd <strong>\u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong> (\u03cc\u03c0\u03c9\u03c2 \u03ba\u03bb\u03b9\u03ba, leads \u03ae \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2) \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf performance, \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 (\u03c0.\u03c7. \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 lead). \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u00abpay-for-performance\u00bb, \u03c0\u03bf\u03c5 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p><strong>\u0391\u03c5\u03c4\u03cc \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b5\u03b4\u03ce \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03bc\u03bf\u03b9\u03b2\u03ae \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c4\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2, \u03bc\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 -\u03ba\u03c5\u03c1\u03af\u03c9\u03c2- \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ae \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03bf\u03cd\u03c4\u03b5 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03c5\u03c4\u03ce\u03bd \u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf deliverability.<\/p>\n\n\n\n<p>\u039c\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03c4\u03b7\u03bd &#8220;\u03c0\u03cc\u03c1\u03c4\u03b1 \u03c3\u03b1\u03c2&#8221;, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c5\u03b7\u03b8\u03b5\u03af \u03c0\u03c9\u03c2 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b8\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 (\u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af), \u03bf\u03cd\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 &#8220;\u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9&#8221; \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2). \u0391\u03bd \u03c4\u03bf \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5, \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 Google \u03ad\u03c7\u03b5\u03b9 \u03cc\u03c1\u03bf \u03c0\u03bf\u03c5 \u03bb\u03ad\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 Sales \u03bc\u03b5 \u03c4\u03b1 Google Ads. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" 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class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#ppc-advertising\" >PPC Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#affiliate-marketing\" >Affiliate Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#social-media-advertising\" >Social Media Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#native-ads\" >Native Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#sponsored-content\" >Sponsored content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#influencer-marketing-performance-based\" >Influencer Marketing (Performance-based)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#email-marketing-%ce%86%ce%bb%ce%bb%ce%b5%cf%82-%ce%a4%ce%b1%ce%ba%cf%84%ce%b9%ce%ba%ce%ad%cf%82\" >Email Marketing &amp; \u0386\u03bb\u03bb\u03b5\u03c2 \u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a0%cf%8e%cf%82-%ce%bc%ce%b5%cf%84%cf%81%ce%ac%ce%bc%ce%b5-%cf%84%ce%bf-performance-marketing\" >\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03c4\u03bf Performance Marketing;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%cf%80%cf%8e%ce%bb%ce%b7%cf%83%ce%b7-pps-%ce%ae-%ce%ba%cf%8c%cf%83%cf%84%ce%bf%cf%82-%ce%b1%ce%bd%ce%ac-%ce%b1%cf%80%cf%8c%ce%ba%cf%84%ce%b7%cf%83%ce%b7-cpa\" >\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 (PPS) \u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 (CPA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%cf%80%cf%81%ce%bf%ce%b2%ce%bf%ce%bb%ce%ae-ppl\" >\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae (PPL)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%ce%ba%ce%bb%ce%b9%ce%ba-ppc\" >\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%ce%a7-ppx\" >\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03a7 (PPX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#lifetime-value-ltv\" >Lifetime Value (LTV)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#performance-marketing-vs-%ce%a0%ce%b1%cf%81%ce%b1%ce%b4%ce%bf%cf%83%ce%b9%ce%b1%ce%ba%cf%8c-%ce%9c%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba\" >Performance Marketing vs. \u03a0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9f%ce%b9%ce%ba%ce%bf%ce%bd%ce%bf%ce%bc%ce%b9%ce%ba%ce%ae-%ce%91%cf%80%ce%bf%ce%b4%ce%bf%cf%84%ce%b9%ce%ba%cf%8c%cf%84%ce%b7%cf%84%ce%b1\" >\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%91%ce%ba%cf%81%ce%b9%ce%b2%ce%b5%ce%af%ce%b1-%cf%83%cf%84%ce%b7-%ce%a3%cf%84%cf%8c%cf%87%ce%b5%cf%85%cf%83%ce%b7\" >\u0391\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7 \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9c%ce%b5%cf%84%cf%81%ce%b7%cf%83%ce%b9%ce%bc%cf%8c%cf%84%ce%b7%cf%84%ce%b1-%ce%94%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%ce%b1\" >\u039c\u03b5\u03c4\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#roi-%ce%ba%ce%b1%ce%b9-%ce%a0%cf%81%ce%bf%cf%83%ce%b1%ce%bd%ce%b1%cf%84%ce%bf%ce%bb%ce%b9%cf%83%ce%bc%cf%8c%cf%82-%cf%83%cf%84%ce%bf-%ce%91%cf%80%ce%bf%cf%84%ce%ad%ce%bb%ce%b5%cf%83%ce%bc%ce%b1\" >ROI \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c4\u03bf \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%92%ce%b1%cf%83%ce%b9%ce%ba%ce%ac-%ce%a3%cf%84%ce%b1%cf%84%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ac-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b7%ce%bd-%ce%91%cf%80%ce%bf%cf%84%ce%b5%ce%bb%ce%b5%cf%83%ce%bc%ce%b1%cf%84%ce%b9%ce%ba%cf%8c%cf%84%ce%b7%cf%84%ce%b1-%cf%84%ce%bf%cf%85-performance-marketing\" >\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 Performance Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#return-on-investment-roi\" >Return on Investment (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#customer-acquisition-cost-cac\" >Customer Acquisition Cost (CAC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#conversion-rates\" >Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#cost-per-click-cpc-%ce%ba%ce%b1%ce%b9-cost-per-action\" >Cost Per Click (CPC) \u03ba\u03b1\u03b9 Cost Per Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9a%ce%b1%cf%84%ce%ac%cf%84%ce%b1%ce%be%ce%b7-roi-%ce%9a%ce%b1%ce%bd%ce%b1%ce%bb%ce%b9%cf%8e%ce%bd\" >\u039a\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 ROI \u039a\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%91%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-%ce%9a%cf%8c%cf%83%cf%84%ce%bf%cf%85%cf%82-%ce%9f%cf%86%ce%ad%ce%bb%ce%bf%cf%85%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b9%cf%82-%ce%9c%ce%9c%ce%95\" >\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u039a\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2-\u039f\u03c6\u03ad\u03bb\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9a%cf%8c%cf%83%cf%84%ce%b7-%ce%95%cf%80%ce%ad%ce%bd%ce%b4%cf%85%cf%83%ce%b7-%cf%84%ce%b7%cf%82-%ce%95%cf%80%ce%b9%cf%87%ce%b5%ce%af%cf%81%ce%b7%cf%83%ce%b7%cf%82\" >\u039a\u03cc\u03c3\u03c4\u03b7: (\u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%94%ce%b1%cf%80%ce%ac%ce%bd%ce%b7-%ce%94%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%af%cf%83%ce%b5%cf%89%ce%bd\" >\u0394\u03b1\u03c0\u03ac\u03bd\u03b7 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%95%cf%81%ce%b3%ce%b1%ce%bb%ce%b5%ce%af%ce%b1-%ce%ba%ce%b1%ce%b9-%ce%a4%ce%b5%cf%87%ce%bd%ce%bf%ce%bb%ce%bf%ce%b3%ce%af%ce%b1\" >\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a7%cf%81%cf%8c%ce%bd%ce%bf%cf%82-%ce%ba%ce%b1%ce%b9-%ce%94%ce%b5%ce%be%ce%b9%cf%8c%cf%84%ce%b7%cf%84%ce%b5%cf%82\" >\u03a7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9f%cf%86%ce%ad%ce%bb%ce%b7-%ce%a4%ce%b9-%ce%9a%ce%b5%cf%81%ce%b4%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%9c%ce%9c%ce%95\" >\u039f\u03c6\u03ad\u03bb\u03b7: (\u03a4\u03b9 \u039a\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u039c.\u039c.\u0395)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9c%ce%b5%cf%84%cf%81%ce%ae%cf%83%ce%b9%ce%bc%ce%b5%cf%82-%ce%a0%cf%89%ce%bb%ce%ae%cf%83%ce%b5%ce%b9%cf%82-%ce%ba%ce%b1%ce%b9-roi\" >\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9c%ce%b5%ce%b9%cf%89%ce%bc%ce%ad%ce%bd%ce%bf-%ce%9a%cf%8c%cf%83%cf%84%ce%bf%cf%82-%ce%91%cf%80%cf%8c%ce%ba%cf%84%ce%b7%cf%83%ce%b7%cf%82-%ce%a0%ce%b5%ce%bb%ce%ac%cf%84%ce%b7\" >\u039c\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u0391\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a3%cf%84%ce%bf%cf%87%ce%b5%cf%85%ce%bc%ce%ad%ce%bd%ce%b7-%ce%95%ce%bc%ce%b2%ce%ad%ce%bb%ce%b5%ce%b9%ce%b1-%ce%9d%ce%ad%ce%bf%ce%b9-%ce%a0%ce%b5%ce%bb%ce%ac%cf%84%ce%b5%cf%82\" >\u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u0395\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1 &amp; \u039d\u03ad\u03bf\u03b9 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%86%ce%bc%ce%b5%cf%83%ce%b7-%ce%91%ce%bd%ce%b1%cf%84%cf%81%ce%bf%cf%86%ce%bf%ce%b4%cf%8c%cf%84%ce%b7%cf%83%ce%b7-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7\" >\u0386\u03bc\u03b5\u03c3\u03b7 \u0391\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7 &amp; \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%86%cf%85%ce%bb%ce%b1-%ce%9f%cf%86%ce%ad%ce%bb%ce%b7-brand-exposure-insights\" >\u0386\u03c5\u03bb\u03b1 \u039f\u03c6\u03ad\u03bb\u03b7 (Brand Exposure &amp; Insights)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%92%ce%b1%cf%83%ce%b9%ce%ba%ce%ac-%ce%95%cf%81%ce%b3%ce%b1%ce%bb%ce%b5%ce%af%ce%b1-%ce%a3%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ad%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-performance-marketing\" >\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 &amp; \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf Performance Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#ppc-advertising-platforms-search-engines\" >PPC Advertising Platforms (Search Engines)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#social-media-advertising-management\" >Social Media Advertising &amp; Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#affiliate-marketing-programs\" >Affiliate Marketing Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#email-marketing-crm\" >Email Marketing &amp; CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#analytics-conversion-tracking\" >Analytics &amp; Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#optimization-techniques-cro-testing\" >Optimization Techniques (CRO &amp; Testing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#multi-channel-integration\" >Multi-Channel Integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9c%ce%b5%ce%bb%ce%ad%cf%84%ce%b5%cf%82-%ce%a0%ce%b5%cf%81%ce%af%cf%80%cf%84%cf%89%cf%83%ce%b7%cf%82-%ce%95%cf%80%ce%b9%cf%84%cf%85%cf%87%ce%af%ce%b5%cf%82-%ce%9c%ce%9c%ce%95-%ce%bc%ce%b5-%cf%84%ce%bf-performance-marketing\" >\u039c\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2: \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u039c.\u039c.\u0395 \u03bc\u03b5 \u03c4\u03bf Performance Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#high-competitive-services-%ce%9c%ce%9c%ce%95-%e2%80%93-%ce%91%ce%bd%ce%ac%cf%80%cf%84%cf%85%ce%be%ce%b7-leads-%ce%bc%ce%ad%cf%83%cf%89-ppc\" >High Competitive Services \u039c.\u039c.\u0395 \u2013 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 Leads \u03bc\u03ad\u03c3\u03c9 PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a4%ce%bf%cf%80%ce%b9%ce%ba%cf%8c-%ce%91%cf%81%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%ce%bf-%e2%80%93-%ce%91%cf%8d%ce%be%ce%b7%cf%83%ce%b7-%ce%a0%cf%89%ce%bb%ce%ae%cf%83%ce%b5%cf%89%ce%bd-%ce%bc%ce%ad%cf%83%cf%89-social-media\" >\u03a4\u03bf\u03c0\u03b9\u03ba\u03cc \u0391\u03c1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03bf \u2013 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9a%ce%b1%cf%84%ce%ac%cf%83%cf%84%ce%b7%ce%bc%ce%b1-home-decor-e-commerce-%e2%80%93-%ce%91%cf%80%cf%8c%ce%ba%cf%84%ce%b7%cf%83%ce%b7-%ce%a0%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd-%ce%bc%ce%ad%cf%83%cf%89-seo-ppc\" >\u039a\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 Home D\u00e9cor (E-commerce) \u2013 \u0391\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 SEO &amp; PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a4%ce%bf%cf%80%ce%b9%ce%ba%cf%8c-%ce%95%cf%83%cf%84%ce%b9%ce%b1%cf%84%cf%8c%cf%81%ce%b9%ce%bf-%e2%80%93-%ce%a4%cf%81%ce%b9%cf%80%ce%bb%ce%b1%cf%83%ce%b9%ce%b1%cf%83%ce%bc%cf%8c%cf%82-online-%ce%a0%ce%b1%cf%81%ce%b1%ce%b3%ce%b3%ce%b5%ce%bb%ce%b9%cf%8e%ce%bd-%ce%bc%ce%ad%cf%83%cf%89-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7%cf%82-%ce%99%cf%83%cf%84%cf%8c%cf%84%ce%bf%cf%80%ce%bf%cf%85\" >\u03a4\u03bf\u03c0\u03b9\u03ba\u03cc \u0395\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u2013 \u03a4\u03c1\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 Online \u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u0399\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a3%cf%85%ce%bc%ce%b2%ce%bf%cf%85%ce%bb%ce%ad%cf%82-%ce%a3%cf%85%cf%83%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b9%cf%82-%ce%9c%ce%9c%ce%95\" >\u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 &amp; \u03a3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9a%ce%b1%cf%84%ce%b1%ce%bd%ce%bf%ce%ae%cf%83%cf%84%ce%b5-%cf%84%ce%bf-%ce%9a%ce%bf%ce%b9%ce%bd%cf%8c-%cf%83%ce%b1%cf%82-%ce%ba%ce%b1%ce%b9-%ce%a0%ce%bf%cf%8d-%ce%a4%ce%bf-%ce%92%cf%81%ce%af%cf%83%ce%ba%ce%b5%cf%84%ce%b5\" >\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u039a\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03cd \u03a4\u03bf \u0392\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%98%ce%ad%cf%83%cf%84%ce%b5-%ce%a3%ce%b1%cf%86%ce%b5%ce%af%cf%82-%ce%a3%cf%84%cf%8c%cf%87%ce%bf%cf%85%cf%82-%ce%ba%ce%b1%ce%b9-%ce%a0%ce%b1%cf%81%ce%b1%ce%ba%ce%bf%ce%bb%ce%bf%cf%85%ce%b8%ce%b5%ce%af%cf%83%cf%84%ce%b5-%ce%9a%cf%8d%cf%81%ce%b9%ce%b1-metrics\" >\u0398\u03ad\u03c3\u03c4\u03b5 \u03a3\u03b1\u03c6\u03b5\u03af\u03c2 \u03a3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c3\u03c4\u03b5 \u039a\u03cd\u03c1\u03b9\u03b1 Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%95%cf%80%ce%b5%ce%bd%ce%b4%cf%8d%cf%83%cf%84%ce%b5-%cf%83%cf%84%ce%b1-%ce%9a%ce%b1%ce%bd%ce%ac%ce%bb%ce%b9%ce%b1-%ce%bc%ce%b5-%ce%a5%cf%88%ce%b7%ce%bb%cf%8c-roi-%e2%80%93-%ce%b1%ce%bb%ce%bb%ce%ac-%ce%94%ce%b9%ce%b1%cf%84%ce%b7%cf%81%ce%ae%cf%83%cf%84%ce%b5-%cf%84%ce%b7%ce%bd-%ce%a0%ce%bf%ce%b9%ce%ba%ce%b9%ce%bb%ce%af%ce%b1\" >\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1 \u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03a5\u03c8\u03b7\u03bb\u03cc ROI \u2013 \u03b1\u03bb\u03bb\u03ac \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03a0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a3%cf%85%ce%bd%ce%b5%cf%87%ce%ae%cf%82-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-%e2%80%93-%ce%94%ce%bf%ce%ba%ce%b9%ce%bc%ce%ac%cf%83%cf%84%ce%b5-%ce%9c%ce%ac%ce%b8%ce%b5%cf%84%ce%b5-%ce%ba%ce%b1%ce%b9-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%8e%cf%83%cf%84%ce%b5\" >\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u2013 \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5, \u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%a3%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-%ce%94%ce%b9%ce%b1%cf%87%ce%b5%ce%af%cf%81%ce%b9%cf%83%ce%b7-%ce%a0%cf%81%ce%bf%cf%8b%cf%80%ce%bf%ce%bb%ce%bf%ce%b3%ce%b9%cf%83%ce%bc%ce%bf%cf%8d-%ce%ba%ce%b1%ce%b9-%ce%9a%ce%bb%ce%b9%ce%bc%ce%ac%ce%ba%cf%89%cf%83%ce%b7-%cf%84%cf%89%ce%bd-%ce%91%cf%80%ce%bf%ce%b4%ce%bf%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%9a%ce%b1%ce%bc%cf%80%ce%b1%ce%bd%ce%b9%cf%8e%ce%bd\" >\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u039a\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u039a\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%91%ce%be%ce%b9%ce%bf%cf%80%ce%bf%ce%b9%ce%ae%cf%83%cf%84%ce%b5-%cf%84%ce%b7%ce%bd-%ce%91%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-%ce%ba%ce%b1%ce%b9-%cf%84%ce%b1-%ce%95%cf%81%ce%b3%ce%b1%ce%bb%ce%b5%ce%af%ce%b1-%ce%b3%ce%b9%ce%b1-%ce%95%ce%be%ce%bf%ce%b9%ce%ba%ce%bf%ce%bd%cf%8c%ce%bc%ce%b7%cf%83%ce%b7-%ce%a7%cf%81%cf%8c%ce%bd%ce%bf%cf%85\" >\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u0395\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03a7\u03c1\u03cc\u03bd\u03bf\u03c5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9c%ce%b5%ce%af%ce%bd%ce%b5%cf%84%ce%b5-%ce%95%ce%bd%ce%b7%ce%bc%ce%b5%cf%81%cf%89%ce%bc%ce%ad%ce%bd%ce%bf%ce%b9-%ce%ba%ce%b1%ce%b9-%ce%a0%cf%81%ce%bf%cf%83%ce%b1%cf%81%ce%bc%ce%bf%cf%83%cf%84%ce%b9%ce%ba%ce%bf%ce%af\" >\u039c\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03bf\u03af<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%9f-%ce%a1%cf%8c%ce%bb%ce%bf%cf%82-%cf%84%ce%b7%cf%82-%ce%a4%ce%9d-%cf%83%cf%84%ce%bf-performance-marketing\" >\u039f \u03a1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03a4.\u039d. \u03c3\u03c4\u03bf Performance Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%91%cf%85%cf%84%cf%8c%ce%bc%ce%b1%cf%84%ce%b7-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-real-time-decision-making\" >\u0391\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 &amp; Real-Time Decision Making<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#predictive-analytics-%ce%a0%cf%81%ce%bf%cf%83%cf%89%cf%80%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7\" >Predictive Analytics &amp; \u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%92%ce%b5%ce%bb%cf%84%ce%af%cf%89%cf%83%ce%b7-%cf%84%ce%bf%cf%85-targeting\" >\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#%ce%91%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%b7-%ce%94%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%af%ce%b1-%ce%94%ce%bf%ce%ba%ce%b9%ce%bc%ce%ad%cf%82-creative\" >\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 &amp; \u0394\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 Creative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/groowise.com\/el\/study-performance-marketing-mikromesaies-epixeiriseis\/#chatbots-%ce%95%ce%be%cf%85%cf%80%ce%b7%cf%81%ce%ad%cf%84%ce%b7%cf%83%ce%b7-%ce%a0%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd\" >Chatbots &amp; \u0395\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9a%cf%8d%cf%81%ce%b9%ce%b1-%ce%a3%cf%85%cf%83%cf%84%ce%b1%cf%84%ce%b9%ce%ba%ce%ac-%cf%84%ce%bf%cf%85-performance\"><\/span>\u039a\u03cd\u03c1\u03b9\u03b1 \u03a3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u03a4\u03bf performance marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03cc\u03bd\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1\u03c2 <strong>\u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong> \u03c0\u03bf\u03c5 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2. \u03a3\u03c4\u03b7\u03bd Groowise \u03c4\u03bf <a href=\"https:\/\/groowise.com\/el\/b2b-marketing-stratigiki\/\">\u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc<\/a> \u03c4\u03cc\u03c3\u03bf \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ac \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03bc\u03b1\u03c2 <a href=\"https:\/\/groowise.com\/el\/coaching-epixeirisevn-stelehvn\/\" data-type=\"page\" data-id=\"41945\">business coaching, \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 digital<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ppc-advertising\"><\/span>PPC Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0.\u03c7. Google Ads \u03ae Bing Ads, \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bb\u03b9\u03ba \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf search engine marketing (SEM) \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 display \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"affiliate-marketing\"><\/span>Affiliate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03c1\u03af\u03c4\u03bf\u03c5\u03c2 publishers \u03ae influencers \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03ae lead \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9. (\u03a4\u03bf affiliate marketing \u03b5\u03af\u03bd\u03b1\u03b9, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1, \u03bc\u03b9\u03b1 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 performance marketing.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social-media-advertising\"><\/span>Social Media Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Facebook\/Instagram, \u03c4\u03bf TikTok \u03ae \u03c4\u03bf Twitter, \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03ae \u03b1\u03bd\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"native-ads\"><\/span>Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03bf\u03c5, \u03c3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03ae \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac banner, \u03b4\u03b5\u03bd \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p>\u039f\u03b9 native \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 &#8211; \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b5\u03b9\u03b4\u03b7\u03c3\u03b5\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03ae \u03bf\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2. \u0391\u03bd\u03c4\u03b9\u03b8\u03ad\u03c4\u03c9\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u00ab\u03b5\u03b3\u03b3\u03b5\u03bd\u03ce\u03c2\u00bb \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n\n\n\n<p>\u03a4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03b7\u03c4\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 CPM (\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7) \u03ba\u03b1\u03b9 CPC (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3_sponsored_content_\"><span class=\"ez-toc-section\" id=\"sponsored-content\"><\/span>Sponsored content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c4\u03bf \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf.<\/p>\n\n\n\n<p>\u039c\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf value \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7\/\u03b8\u03b5\u03b1\u03c4\u03ae \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b5\u03bd\u03cc\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03b5\u03bd\u03ce \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf CPA, \u03c4\u03bf CPM \u03ae \u03c4\u03bf CPC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"influencer-marketing-performance-based\"><\/span>Influencer Marketing (Performance-based)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 influencers \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b1\u03c0\u03bf\u03b6\u03b7\u03bc\u03af\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"email-marketing-%ce%86%ce%bb%ce%bb%ce%b5%cf%82-%ce%a4%ce%b1%ce%ba%cf%84%ce%b9%ce%ba%ce%ad%cf%82\"><\/span>Email Marketing &amp; \u0386\u03bb\u03bb\u03b5\u03c2 \u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf email \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c4\u03b1\u03c7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf performance marketing \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 (\u03b1\u03bd\u03bf\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03ba\u03bb\u03b9\u03ba, \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2) \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd. <\/p>\n\n\n\n<p>\u0393\u03b5\u03bd\u03b9\u03ba\u03ac, \u03ba\u03ac\u03b8\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03cc\u03c0\u03bf\u03c5 <strong>\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf<\/strong> \u2013 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03bf\u03c5 search, social, email \u03ba\u03b1\u03b9 affiliate \u2013 \u03b5\u03bc\u03c0\u03af\u03c0\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf performance marketing.<\/p>\n\n\n\n<p>\u03a3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf <strong>performance marketing \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/strong> \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03ba.\u03bb\u03c0.) \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 <strong>\u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03b5\u03af\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03b8\u03b1 \u03b5\u03be\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9, \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03bc\u03b5 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h2_how_do_you_measure_performance_marketing_\"><span class=\"ez-toc-section\" id=\"%ce%a0%cf%8e%cf%82-%ce%bc%ce%b5%cf%84%cf%81%ce%ac%ce%bc%ce%b5-%cf%84%ce%bf-performance-marketing\"><\/span>\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03c4\u03bf Performance Marketing;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u039f\u03b9 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf \u03c4\u03bf\u03c5 performance, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (KPI). \u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03ba\u03bb\u03b9\u03ba, \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ce\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03ae \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<p><strong>\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03b7 &#8220;\u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7&#8221; \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b9 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03c6\u03ad\u03c1\u03b5\u03b9.<\/strong> \u03a4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03b8\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 KPIs, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%cf%80%cf%8e%ce%bb%ce%b7%cf%83%ce%b7-pps-%ce%ae-%ce%ba%cf%8c%cf%83%cf%84%ce%bf%cf%82-%ce%b1%ce%bd%ce%ac-%ce%b1%cf%80%cf%8c%ce%ba%cf%84%ce%b7%cf%83%ce%b7-cpa\"><\/span>\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 (PPS) \u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 (CPA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03ae \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b9\u03ba \u03ae \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bf\u03b9 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03b9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%cf%80%cf%81%ce%bf%ce%b2%ce%bf%ce%bb%ce%ae-ppl\"><\/span>\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae (PPL)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0388\u03bd\u03b1 \u00ab\u03c0\u03c1\u03bf\u03b2\u03ac\u03b4\u03b9\u03c3\u03bc\u03b1\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03ae \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03b5 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 &#8211; \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1, \u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5 \u03ae \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03ce\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 &#8211; \u03ad\u03c4\u03c3\u03b9 \u03ce\u03c3\u03c4\u03b5 \u03bf \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%ce%ba%ce%bb%ce%b9%ce%ba-ppc\"><\/span>\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03bb\u03b9\u03ba \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03bc\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a0%ce%bb%ce%b7%cf%81%cf%89%ce%bc%ce%ae-%ce%b1%ce%bd%ce%ac-%ce%a7-ppx\"><\/span>\u03a0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b1\u03bd\u03ac \u03a7 (PPX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03c4\u03bf \u00ab\u03a7\u00bb \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03ad\u03bc\u03c0\u03bf\u03c1\u03bf\u03c2 \u03c9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae, \u03ba\u03bb\u03b9\u03ba \u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p>\u039f\u03b9 \u03bb\u03ae\u03c8\u03b5\u03b9\u03c2, \u03bf\u03b9 upsells \u03b5\u03bd\u03c4\u03cc\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03bc\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h3_lifetime_value__ltv__\"><span class=\"ez-toc-section\" id=\"lifetime-value-ltv\"><\/span>Lifetime Value (LTV)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ae \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u00ab\u03b1\u03be\u03af\u03b1 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2 \u03b6\u03c9\u03ae\u03c2\u00bb \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b8&#8217; \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ae. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03b7 LTV \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03c0\u03cc\u03c3\u03b1 \u03b8\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"performance-marketing-vs-%ce%a0%ce%b1%cf%81%ce%b1%ce%b4%ce%bf%cf%83%ce%b9%ce%b1%ce%ba%cf%8c-%ce%9c%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba\"><\/span>Performance Marketing vs. \u03a0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03bb\u03ad\u03b3\u03b1\u03bc\u03b5 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03c4\u03bf performance marketing <strong>\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong> (\u03cc\u03c0\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1, \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 \u03ae \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf) \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 (ROI). \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9f%ce%b9%ce%ba%ce%bf%ce%bd%ce%bf%ce%bc%ce%b9%ce%ba%ce%ae-%ce%91%cf%80%ce%bf%ce%b4%ce%bf%cf%84%ce%b9%ce%ba%cf%8c%cf%84%ce%b7%cf%84%ce%b1\"><\/span>\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039f\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance marketing \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2. <\/p>\n\n\n\n<p>\u039f\u03b9 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <em>62% \u03c6\u03b8\u03b7\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf<\/em> \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 leads \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd <em>6 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2<\/em> \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. <\/p>\n\n\n\n<p>\u0395\u03bd\u03ce \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 (\u03c0.\u03c7. \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b3\u03b9\u03b1 billboard \u03ae \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1), \u03c4\u03bf performance marketing \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u2013 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 <strong>\u03b4\u03b5\u03bd \u03c3\u03c0\u03b1\u03c4\u03b1\u03bb\u03ac\u03c4\u03b5 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b7 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc<\/strong>. \u039c\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2, \u03c6\u03c4\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc <strong>\u00ab\u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b1\u03c1\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\u00bb<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%91%ce%ba%cf%81%ce%b9%ce%b2%ce%b5%ce%af%ce%b1-%cf%83%cf%84%ce%b7-%ce%a3%cf%84%cf%8c%cf%87%ce%b5%cf%85%cf%83%ce%b7\"><\/span>\u0391\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7 \u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c5\u03c1\u03cd \u03ba\u03bf\u03b9\u03bd\u03cc (\u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ad\u03c2, \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ad\u03c2) \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd. <\/p>\n\n\n\n<p>\u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c4\u03bf performance marketing \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 <strong>\u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7<\/strong>. \u039f\u03b9 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u2013 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1\u03c2 25-34, \u03c3\u03b5 \u03b1\u03ba\u03c4\u03af\u03bd\u03b1 10 \u03bc\u03b9\u03bb\u03af\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u201cathletic shoes\u201d \u2013 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 <strong>\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bd\u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c0\u03b7\u03b3\u03ae, \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03c0\u03b9\u03bf <em>\u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc<\/em>, \u03b5\u03bd\u03ce \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd <a href=\"https:\/\/www.simplilearn.com\/traditional-marketing-vs-digital-marketing-article#:~:text=Digital%20marketing%20is%20generally%20more,type%20of%20marketing%20to%20use\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7<\/a>.<\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 <strong>\u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9c%ce%b5%cf%84%cf%81%ce%b7%cf%83%ce%b9%ce%bc%cf%8c%cf%84%ce%b7%cf%84%ce%b1-%ce%94%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%ce%b1\"><\/span>\u039c\u03b5\u03c4\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 &amp; \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03c4\u03b5 \u03b5\u03af\u03c0\u03b5 \u03bf John Wanamaker, \u00ab\u03a4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c7\u03c1\u03ae\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03be\u03bf\u03b4\u03b5\u03cd\u03c9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c0\u03b1\u03c4\u03b1\u03bb\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03c9 \u03c0\u03bf\u03b9\u03bf \u03bc\u03b9\u03c3\u03cc\u00bb. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf <strong>\u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong> \u2013 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5. \u03a4\u03bf performance marketing \u03c4\u03bf \u03b5\u03c0\u03b9\u03bb\u03cd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 <strong>\u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf metrics<\/strong>. <\/p>\n\n\n\n<p>\u039f\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2, \u03ba\u03bb\u03b9\u03ba, \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03ba.\u03bb\u03c0., \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7. \u039f\u03b9 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ae \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b1\u03c0\u03ad\u03c6\u03b5\u03c1\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bc\u03bc\u03b5\u03c3\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 (\u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2, \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03ba\u03c1\u03bf\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2) \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf performance marketing \u03b5\u03af\u03bd\u03b1\u03b9 <strong>data-driven \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ad\u03c2<\/strong>. <\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c6\u03c5\u03bb\u03bb\u03ac\u03b4\u03b9\u03bf \u03ae \u03bc\u03b9\u03b1 \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ae \u03b7 <strong>\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong> \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 (\u03c0.\u03c7. 5:1 ROI \u03ae \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"roi-%ce%ba%ce%b1%ce%b9-%ce%a0%cf%81%ce%bf%cf%83%ce%b1%ce%bd%ce%b1%cf%84%ce%bf%ce%bb%ce%b9%cf%83%ce%bc%cf%8c%cf%82-%cf%83%cf%84%ce%bf-%ce%91%cf%80%ce%bf%cf%84%ce%ad%ce%bb%ce%b5%cf%83%ce%bc%ce%b1\"><\/span>ROI \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c4\u03bf \u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039b\u03cc\u03b3\u03c9 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03bf performance marketing \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf <strong>Return on Investment (ROI)<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 (\u039c.\u039c.\u0395.) \u039a\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03bf\u03cd\u03bd \u03b1\u03bd \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd. <\/p>\n\n\n\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c5\u03c7\u03bd\u03ac \u03ad\u03c7\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03ae \u03c0\u03b9\u03bf \u03b1\u03c1\u03b3\u03cc ROI \u2013 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf brand awareness \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. <\/p>\n\n\n\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c3\u03b5 \u039c.\u039c.\u0395, <strong>\u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 5 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1 \u03b5\u03c5\u03c1\u03ce \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2<\/strong>, \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. <\/p>\n\n\n\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf SEO-driven \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc ROI \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2. \u03a4\u03bf <strong>\u03ba\u03bb\u03b5\u03b9\u03b4\u03af<\/strong>: \u03c4\u03bf performance marketing \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03b5 <em>\u03ac\u03bc\u03b5\u03c3\u03bf, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1<\/em>, \u03b5\u03bd\u03ce \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03b5\u03b9 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 (\u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf branding) \u03bc\u03b5 ROI \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1.<\/p>\n\n\n\n<p>\u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 <strong>\u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 performance marketing \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf<\/strong> \u2013 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2. <\/p>\n\n\n\n<p>\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc, \u03c4\u03bf <strong>performance marketing \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b9\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc, \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf<\/strong> \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2. \u0394\u03b9\u03cc\u03c4\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03c4\u03b5 \u00ab\u03c0\u03bf\u03b9\u03bf \u03bc\u03b9\u03c3\u03cc\u00bb \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%92%ce%b1%cf%83%ce%b9%ce%ba%ce%ac-%ce%a3%cf%84%ce%b1%cf%84%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ac-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b7%ce%bd-%ce%91%cf%80%ce%bf%cf%84%ce%b5%ce%bb%ce%b5%cf%83%ce%bc%ce%b1%cf%84%ce%b9%ce%ba%cf%8c%cf%84%ce%b7%cf%84%ce%b1-%cf%84%ce%bf%cf%85-performance-marketing\"><\/span>\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 Performance Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03c0\u03bf\u03c5 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf performance marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. <\/p>\n\n\n\n<p>\u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 <strong>\u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac<\/strong> \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf ROI, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"return-on-investment-roi\"><\/span>Return on Investment (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039f\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u039a\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf, \u03bf\u03b9 \u039c.\u039c.\u0395 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <em>5:1 ROI<\/em> \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (\u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, 5 \u03b5\u03c5\u03c1\u03ce \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1 \u03b5\u03c5\u03c1\u03ce \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2). <\/p>\n\n\n\n<p>\u039f\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 ROI \u2013 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf <strong>email marketing<\/strong> (\u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc performance \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9) \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc ROI. \u039c\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <strong>42 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1 \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf email<\/strong> \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf. <\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd\/\u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03c4\u03bf email \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <strong>45:1 ROI<\/strong>, \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf performance, \u03cc\u03c4\u03b1\u03bd \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u039c.\u039c.\u0395.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"customer-acquisition-cost-cac\"><\/span>Customer Acquisition Cost (CAC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf performance marketing \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. <\/p>\n\n\n\n<p>\u03a4\u03bf <strong>CAC \u03b3\u03b9\u03b1 \u03c4\u03bf online retail<\/strong> \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03cc, \u03c4\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c6\u03b1\u03bd\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. \u039c\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b2\u03c1\u03ae\u03ba\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf <strong>\u03bc\u03ad\u03c3\u03bf CAC \u03c3\u03c4\u03bf retail \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 10 \u03b5\u03c5\u03c1\u03ce<\/strong>, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. <\/p>\n\n\n\n<p>\u039c\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03bc\u03b9\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b3\u03ba\u03ac\u03bc\u03b1 \u2013 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <strong>30 \u03ad\u03c9\u03c2 150 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/strong> \u03c3\u03c4\u03bf online retail, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. <\/p>\n\n\n\n<p>\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u039c.\u039c.\u0395 \u03cc\u03c4\u03b1\u03bd \u03bb\u03b7\u03c6\u03b8\u03b5\u03af \u03c5\u03c0\u03cc\u03c8\u03b7 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5. \u03a4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 (pay-for-performance) \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03bf CAC \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc. (\u0393\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b9\u03b2\u03b1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf CAC.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"conversion-rates\"><\/span>Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf <strong>Conversion Rate<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 (\u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03ba.\u03bb\u03c0.). \u03a3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b9\u03ba\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03bc\u03bf\u03bd\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. <\/p>\n\n\n\n<p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 <em>\u03c4\u03bf \u03bc\u03ad\u03c3\u03bf conversion rate \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 e-commerce sites \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 2%<\/em>. \u0394\u03b7\u03bb\u03b1\u03b4\u03ae, \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 100 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2, \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b1\u03c0\u03cc 2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u2013 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. <\/p>\n\n\n\n<p>\u03a4\u03bf performance marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03b1 <strong>Google search ads<\/strong> \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u201cShopping\/Retail\u201d \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 <a href=\"https:\/\/www.hubspot.com\/marketing-statistics#:~:text=rates%20,most%20effective%20channels%20for%20driving\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u03bc\u03ad\u03c3\u03bf conversion rate<\/a> \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <em>2.8%<\/em>, \u03bb\u03af\u03b3\u03bf \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03bf\u03c5 e-commerce, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b1 social media, \u03c4\u03b1 conversion rates \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ac: \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf conversion rate \u03b3\u03b9\u03b1 \u03c4\u03bf Facebook Ads <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks#:~:text=Consumer%20Services%206.64,0.94\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <strong>9.2%<\/strong> (\u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c3\u03c4\u03bf Facebook \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03ae \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc engagement).<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 benchmarks \u03c5\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03ba\u03b1\u03c4\u03ad\u03c1\u03b3\u03b1\u03c3\u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ac, \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ac \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 performance \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf conversion rate \u03bc\u03b9\u03b1\u03c2 \u039c.\u039c.\u0395 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5.<\/p>\n\n\n\n<p>\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 conversion rate 1-2% \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf, \u03b5\u03ac\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03ae \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc.<\/p>\n\n\n\n<p>\u0395\u03b4\u03ce \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd Groowise. \u0394\u03b5\u03bd \u03bc\u03b1\u03c2 \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf budget \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0391\u03c1\u03ba\u03b5\u03af, \u03b5\u03bd\u03c4\u03cc\u03c2 \u03b1\u03c5\u03c4\u03bf\u03cd, \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2. \u0391\u03c5\u03c4\u03ae -\u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03ba\u03ac- \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03bc\u03b9\u03b1\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cost-per-click-cpc-%ce%ba%ce%b1%ce%b9-cost-per-action\"><\/span>Cost Per Click (CPC) \u03ba\u03b1\u03b9 Cost Per Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a9\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf performance marketing, \u03bf <strong>\u03bc\u03ad\u03c3\u03bf\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03bf Google Ads<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 2,69 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03c4\u03bf search \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 (\u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 1,16 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03c4\u03bf e-commerce \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1). <\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf Facebook, \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 CPC \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 1,72 \u03b5\u03c5\u03c1\u03ce, \u03bc\u03b5 \u03c4\u03bf retail \u03bd\u03b1 \u03ba\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03c3\u03c4\u03b1 ~0,70 \u03b5\u03c5\u03c1\u03ce \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba. <\/p>\n\n\n\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf <strong>\u03bc\u03ad\u03c3\u03bf\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac action (CPA)<\/strong> \u2013 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u2013 \u03c3\u03c4\u03bf Google search \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 49 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2. <\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf e-commerce, \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 CPA \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 (\u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 45 \u03b5\u03c5\u03c1\u03ce \u03b1\u03bd\u03ac \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 search ads), \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd. \u0393\u03b9\u03b1 \u03bc\u03af\u03b1 \u039c.\u039c.\u0395 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 50 \u03b5\u03c5\u03c1\u03ce \u03c3\u03b5 search ads \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03ad\u03bd\u03b1\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. <\/p>\n\n\n\n<p>\u0395\u03ac\u03bd \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c4\u03b1 50 \u03b5\u03c5\u03c1\u03ce, \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1. <\/p>\n\n\n\n<p>\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 <strong>\u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf CPC \u03ba\u03b1\u03b9 \u03c4\u03bf CPA \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5<\/strong> \u2013 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 CPC \u03ba\u03b1\u03c4\u03ac 45% \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 leads.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7 Groowise \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 Case Studies \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03b1\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03c4\u03b5\u03cd\u03c7\u03b8\u03b7\u03ba\u03b5, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf Leads Acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9a%ce%b1%cf%84%ce%ac%cf%84%ce%b1%ce%be%ce%b7-roi-%ce%9a%ce%b1%ce%bd%ce%b1%ce%bb%ce%b9%cf%8e%ce%bd\"><\/span>\u039a\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 ROI \u039a\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf <strong>social media marketing \u03ba\u03b1\u03b9 \u03c4\u03bf email marketing \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf ROI<\/strong> \u03c3\u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03af\u03b3\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2. \u0392\u03ad\u03b2\u03b1\u03b9\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd.<\/p>\n\n\n\n<p>\u03a3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, <strong>63% \u03c4\u03c9\u03bd marketers \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf social media \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf ROI<\/strong>, \u03b5\u03bd\u03ce \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd <strong>43% \u03c5\u03c0\u03bf\u03b4\u03b5\u03af\u03ba\u03bd\u03c5\u03b1\u03bd \u03c4\u03bf email marketing \u03c9\u03c2 \u03c4\u03bf\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2<\/strong>. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03c4\u03b9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd email \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u2013 \u03ad\u03bd\u03b1 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395. \u03a4\u03bf paid search \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 (\u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd).<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd <strong>\u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 performance marketing<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395: \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 <strong>\u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2<\/strong> \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1. <\/p>\n\n\n\n<p>\u0397 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03bf\u03c5 data-driven marketing \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf ROI (\u03c0.\u03c7. 5:1 \u03ae \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac \u03b3\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. <\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b1\u03c6\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2-\u03bf\u03c6\u03ad\u03bb\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%91%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-%ce%9a%cf%8c%cf%83%cf%84%ce%bf%cf%85%cf%82-%ce%9f%cf%86%ce%ad%ce%bb%ce%bf%cf%85%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b9%cf%82-%ce%9c%ce%9c%ce%95\"><\/span>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u039a\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2-\u039f\u03c6\u03ad\u03bb\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03ae \u03bc\u03b5\u03c3\u03b1\u03af\u03b1 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf performance marketing \u03c3\u03c5\u03bd\u03b5\u03c0\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 <strong>\u03ba\u03cc\u03c3\u03c4\u03b7<\/strong> \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac <strong>\u03bf\u03c6\u03ad\u03bb\u03b7<\/strong>. \u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03c5\u03c0\u03b9\u03ba\u03ce\u03bd \u03b5\u03be\u03cc\u03b4\u03c9\u03bd \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03bf\u03c6\u03b5\u03bb\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9a%cf%8c%cf%83%cf%84%ce%b7-%ce%95%cf%80%ce%ad%ce%bd%ce%b4%cf%85%cf%83%ce%b7-%cf%84%ce%b7%cf%82-%ce%95%cf%80%ce%b9%cf%87%ce%b5%ce%af%cf%81%ce%b7%cf%83%ce%b7%cf%82\"><\/span>\u039a\u03cc\u03c3\u03c4\u03b7: (\u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%94%ce%b1%cf%80%ce%ac%ce%bd%ce%b7-%ce%94%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%af%cf%83%ce%b5%cf%89%ce%bd\"><\/span>\u0394\u03b1\u03c0\u03ac\u03bd\u03b7 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u2013 \u03c0.\u03c7. \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 Google Ads, Facebook Ads, \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 affiliate \u03ba.\u03bb\u03c0. \u03a4\u03bf \u03ba\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf performance marketing \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bd\u03b1 <strong>\u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b5\u03bd\u03ac \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7<\/strong>. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03b5\u03c2 \u03b5\u03c5\u03c1\u03ce \u03c3\u03b5 PPC \u03ae \u03ad\u03bd\u03b1\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 social ads. <\/p>\n\n\n\n<p>\u03a0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03ae \u03b1\u03bd\u03ac \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae, \u03bf\u03c0\u03cc\u03c4\u03b5 <strong>\u03b7 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7<\/strong> \u03c3\u03c5\u03bd \u03cc\u03c0\u03bf\u03b9\u03bf fee \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03c4\u03b1 \u03c4\u03c1\u03ad\u03c7\u03b5\u03b9. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03ac\u03bd \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 1 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 100 \u03ba\u03bb\u03b9\u03ba \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd 2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 (2% \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae), \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b1\u03c4\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 50 \u03b5\u03c5\u03c1\u03ce \u03b1\u03bd\u03ac \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7. <\/p>\n\n\n\n<p>\u039c\u03af\u03b1 \u039c.\u039c.\u0395 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c6\u03ac\u03c3\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ce\u03bd. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 5.000 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 billboard \u03ae \u03ac\u03bb\u03bb\u03bf digital \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 <strong>\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03ae \u03ba\u03ac\u03c4\u03c9<\/strong> \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%95%cf%81%ce%b3%ce%b1%ce%bb%ce%b5%ce%af%ce%b1-%ce%ba%ce%b1%ce%b9-%ce%a4%ce%b5%cf%87%ce%bd%ce%bf%ce%bb%ce%bf%ce%b3%ce%af%ce%b1\"><\/span>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03a4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u03a4\u03bf performance marketing \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u2013 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd, \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03c0\u03af \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae. <\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 web analytics (\u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Google Analytics \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd), \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 email marketing \u03ae \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd. <\/p>\n\n\n\n<p>\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03ae \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2. <\/p>\n\n\n\n<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03bf\u03b4\u03ad\u03c8\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ae \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\/\u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03bc\u03b9\u03ba\u03c1\u03ac \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba (\u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ac \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac \u03ae \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2), \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p>\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03cc\u03bc\u03c9\u03c2 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\u03bd\u03b1 \u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ac (\u03ae \u03cc\u03c0\u03bf\u03b9\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7). <\/p>\n\n\n\n<p>\u0388\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 (video) \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u0395\u03c0\u03b9\u03bc\u03b5\u03bb\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u0399\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b7 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03b5\u03b4\u03ce: <a href=\"https:\/\/groowise.com\/el\/tehniti-noimosini-marketing\/\" data-type=\"post\" data-id=\"43990\">\u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 Digital \u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a7%cf%81%cf%8c%ce%bd%ce%bf%cf%82-%ce%ba%ce%b1%ce%b9-%ce%94%ce%b5%ce%be%ce%b9%cf%8c%cf%84%ce%b7%cf%84%ce%b5%cf%82\"><\/span>\u03a7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03cd\u03bb\u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 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\u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bf\u03b9 \u039c.\u039c.\u0395 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c3\u03b5 agencies \u03ae \u03b5\u03b9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1 \u03c4\u03ad\u03bb\u03b7 \u03ae \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03ac \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7, \u03c4\u03bf performance marketing \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 <strong>\u201c\u03c0\u03bf\u03bb\u03cd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u201d<\/strong> \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0394\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03b1\u03cc\u03c1\u03b1\u03c4\u03b7 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7, \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ba\u03bb\u03b9\u03ba, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9f%cf%86%ce%ad%ce%bb%ce%b7-%ce%a4%ce%b9-%ce%9a%ce%b5%cf%81%ce%b4%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%9c%ce%9c%ce%95\"><\/span>\u039f\u03c6\u03ad\u03bb\u03b7: (\u03a4\u03b9 \u039a\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u039c.\u039c.\u0395)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9c%ce%b5%cf%84%cf%81%ce%ae%cf%83%ce%b9%ce%bc%ce%b5%cf%82-%ce%a0%cf%89%ce%bb%ce%ae%cf%83%ce%b5%ce%b9%cf%82-%ce%ba%ce%b1%ce%b9-roi\"><\/span>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 <strong>\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong>. \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf ROI \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03bc\u03b9\u03b1 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 <strong>\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7<\/strong>, \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2. <\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03ac\u03bd \u03bc\u03b9\u03b1 \u039c.\u039c.\u0395 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 1.000 \u03b5\u03c5\u03c1\u03ce \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 Google Ads \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 5.000 \u03b5\u03c5\u03c1\u03ce \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 5\u00d7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 (500% ROI) \u2013 \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1.<\/p>\n\n\n\n<p>\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf ROI \u03bc\u03ad\u03c3\u03c9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 affiliate marketing \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u2013 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 <em>\u03ba\u03ac\u03b8\u03b5 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd<\/em>. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ae \u03b7 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf performance marketing \u03c0\u03bf\u03bb\u03cd \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac. <\/p>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b9\u03ba \u03ae \u03bc\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, <strong>\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b8\u03ac<\/strong>. \u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03bf <strong>\u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03c2 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2<\/strong> \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9c%ce%b5%ce%b9%cf%89%ce%bc%ce%ad%ce%bd%ce%bf-%ce%9a%cf%8c%cf%83%cf%84%ce%bf%cf%82-%ce%91%cf%80%cf%8c%ce%ba%cf%84%ce%b7%cf%83%ce%b7%cf%82-%ce%a0%ce%b5%ce%bb%ce%ac%cf%84%ce%b7\"><\/span>\u039c\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u0391\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03c4\u03bf performance marketing \u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 <strong>\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/strong>. <\/p>\n\n\n\n<p>\u039a\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 (\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03c0\u03b9\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03ba.\u03bb\u03c0.), \u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ac\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. <\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 PPC \u03c4\u03b7\u03c2 \u03b5\u03af\u03b4\u03b5 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 45%, \u03b5\u03bd\u03ce \u03c4\u03b1 leads \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 85% \u2013 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 <em>\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc<\/em>. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c4\u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. <\/p>\n\n\n\n<p>\u0395\u03ac\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 30 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 100 \u03b5\u03c5\u03c1\u03ce, \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2. \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u039c.\u039c.\u0395 \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ad\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2, \u03c4\u03bf performance marketing \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 (\u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03b5\u03c5\u03c1\u03ce \u03ae \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1).<\/p>\n\n\n\n<p>\u03a1\u03c9\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a3%cf%84%ce%bf%cf%87%ce%b5%cf%85%ce%bc%ce%ad%ce%bd%ce%b7-%ce%95%ce%bc%ce%b2%ce%ad%ce%bb%ce%b5%ce%b9%ce%b1-%ce%9d%ce%ad%ce%bf%ce%b9-%ce%a0%ce%b5%ce%bb%ce%ac%cf%84%ce%b5%cf%82\"><\/span>\u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u0395\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1 &amp; \u039d\u03ad\u03bf\u03b9 \u03a0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf performance marketing \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bd\u03b1 <strong>\u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9<\/strong>, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. <\/p>\n\n\n\n<p>\u03a4\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd <em>\u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2<\/em>. <\/p>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 <strong>\u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 conversion rates<\/strong> \u03ba\u03b1\u03b9, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03cc\u03b3\u03ba\u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%86%ce%bc%ce%b5%cf%83%ce%b7-%ce%91%ce%bd%ce%b1%cf%84%cf%81%ce%bf%cf%86%ce%bf%ce%b4%cf%8c%cf%84%ce%b7%cf%83%ce%b7-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7\"><\/span>\u0386\u03bc\u03b5\u03c3\u03b7 \u0391\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7 &amp; \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03cc\u03bb\u03b9\u03c2 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03ae\u03c3\u03b5\u03b9, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd <strong>\u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong> (click-through rates, conversion rates, \u03ba.\u03bb\u03c0.). <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1: \u03bc\u03b9\u03b1 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7\u03c2, \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c8\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03bd\u03b5\u03af\u03bc\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c0\u03c1\u03bf\u03c2 \u03b5\u03ba\u03b5\u03af\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u2013 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c3\u03b5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf. <\/p>\n\n\n\n<p>\u0397 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 <strong>\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 (\u03ba\u03b1\u03b9 \u03c4\u03bf ROI) \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac<\/strong>. <\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd. <\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ae \u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03b5\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 (\u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b9\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03bc\u03b7 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 (\u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd). <\/p>\n\n\n\n<p>\u039c\u03b5 \u03bb\u03af\u03b3\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, <strong>\u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%86%cf%85%ce%bb%ce%b1-%ce%9f%cf%86%ce%ad%ce%bb%ce%b7-brand-exposure-insights\"><\/span>\u0386\u03c5\u03bb\u03b1 \u039f\u03c6\u03ad\u03bb\u03b7 (Brand Exposure &amp; Insights)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf &#8220;\u03ac\u03c5\u03bb\u03b1&#8221; \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03bc\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b1\u03c1\u03b3\u03c5\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03bd \u03c4\u03ad\u03bb\u03b5\u03b9. \u03a0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c4\u03bf performance marketing \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03ad\u03bc\u03bc\u03b5\u03c3\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7. <\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 <strong>\u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 brand<\/strong> \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u00ab\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd\u00bb \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u2013 \u03c0.\u03c7. \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 100 \u03ba\u03bb\u03b9\u03ba \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 1.000 \u03ac\u03c4\u03bf\u03bc\u03b1, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. <\/p>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 <strong>\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 insights \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/strong> \u2013 \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03c5\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03ba.\u03bb\u03c0. <\/p>\n\n\n\n<p>\u039f\u03b9 \u039c.\u039c.\u0395 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 insights \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf. \u039f\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf performance marketing \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf performance marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395: \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 <strong>\u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2<\/strong>. <\/p>\n\n\n\n<p>\u0397 data-driven \u03c6\u03cd\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03bf ROI (\u03c0.\u03c7. 5:1 \u03ae \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac \u03b3\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%92%ce%b1%cf%83%ce%b9%ce%ba%ce%ac-%ce%95%cf%81%ce%b3%ce%b1%ce%bb%ce%b5%ce%af%ce%b1-%ce%a3%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ad%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-performance-marketing\"><\/span>\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 &amp; \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf Performance Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf performance marketing, \u03bf\u03b9 \u039c.\u039c.\u0395 \u03c3\u03c4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd <strong>\u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2<\/strong>. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ppc-advertising-platforms-search-engines\"><\/span>PPC Advertising Platforms (Search Engines)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em><strong>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1:<\/strong><\/em> Google Ads \u03ba\u03b1\u03b9 Microsoft Advertising (Bing) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 pay-per-click.<\/p>\n\n\n\n<p><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae:<\/strong><\/em> \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Google\u2019s Keyword Planner \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03bc\u03b5 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03b7\u03bc\u03ad\u03bd\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc. \u039f\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c3\u03c4\u03cc\u03c7\u03bf, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae calls-to-action \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 ad extensions \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 Quality Score, CTR \u03ba\u03b1\u03b9 conversion rate, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c4\u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1 keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"social-media-advertising-management\"><\/span>Social Media Advertising &amp; Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em><strong><em><strong>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/strong><\/em>:<\/strong><\/em> Facebook Ads Manager (\u03b3\u03b9\u03b1 Facebook \u03ba\u03b1\u03b9 Instagram), Twitter Ads, LinkedIn Ads \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf TikTok Ads. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Buffer \u03ae \u03c4\u03bf Hootsuite \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae\u03c2.<\/p>\n\n\n\n<p><strong><em><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/em>:<\/em> <\/strong>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 social ads \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ce\u03bd. \u0393\u03b9\u03b1 \u03bc\u03af\u03b1 \u039c.\u039c.\u0395 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2, \u03c4\u03bf Facebook \u03ba\u03b1\u03b9 \u03c4\u03bf Instagram \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03cd\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b5\u03c5\u03c1\u03ad\u03bf\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03a7, \u03c4\u03bf TikTok, \u03c4\u03bf Linkedin \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ae \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Lookalike Audiences \u03ba\u03b1\u03b9 \u03c4\u03b1 retargeting pixels \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ae \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03b5\u03ac\u03bd \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"affiliate-marketing-programs\"><\/span>Affiliate Marketing Programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em><em><strong>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/strong><\/em>:<\/em> <\/strong>\u0394\u03af\u03ba\u03c4\u03c5\u03b1 \u03cc\u03c0\u03c9\u03c2 ShareASale, CJ Affiliate, \u03ae Rakuten, \u03ae \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b4\u03b9\u03ba\u03bf\u03cd \u03c3\u03b1\u03c2 affiliate \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd (\u03c0.\u03c7. Shopify, WooCommerce \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2).<\/p>\n\n\n\n<p><em><strong><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/em>:<\/strong><\/em> \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 affiliates (bloggers, influencers, coupon sites) \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03ac\u03bb\u03bb\u03b1\u03b3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"email-marketing-crm\"><\/span>Email Marketing &amp; CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em><strong><em><strong>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/strong><\/em>:<\/strong><\/em> \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 email \u03cc\u03c0\u03c9\u03c2 Mailchimp, Constant Contact \u03ae Sendinblue, \u03ba\u03b1\u03b9 CRM \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 HubSpot CRM \u03ae Zoho.<\/p>\n\n\n\n<p><strong><em><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/em>:<\/em> <\/strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 email \u03bc\u03ad\u03c3\u03c9 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c3\u03b1\u03c2 \u03ae \u03ba\u03b1\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03b5 segments \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b5\u03af\u03bb\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 (\u03c0.\u03c7. welcome series, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd). \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 open rate, click-through rate \u03ba\u03b1\u03b9 conversion rate, \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf CRM \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"analytics-conversion-tracking\"><\/span>Analytics &amp; Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em><em><strong>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/strong><\/em>:<\/em> <\/strong>Google Analytics (\u03ba\u03b1\u03b9 GA4), Google Tag Manager, Facebook Pixel \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 e-commerce (\u03c0.\u03c7. Shopify, WooCommerce dashboards).<\/p>\n\n\n\n<p><strong><em><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/em>:<\/em> <\/strong>\u0395\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf tracking \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 conversion goals \u03c3\u03c4\u03bf Google Analytics \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c3\u03c4\u03b5 metrics \u03cc\u03c0\u03c9\u03c2 bounce rate, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2 \u03ba\u03b1\u03b9 abandoned cart rate. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 UTM \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"optimization-techniques-cro-testing\"><\/span>Optimization Techniques (CRO &amp; Testing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em><strong><em><strong>\u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/strong><\/em>:<\/strong><\/em> A\/B testing \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 Google Optimize, Optimizely \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 heatmap \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Hotjar.<\/p>\n\n\n\n<p><em><strong><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/em>:<\/strong><\/em> \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c3\u03b5 landing pages, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 email. \u0394\u03b9\u03b5\u03be\u03ac\u03b3\u03b5\u03c4\u03b5 A\/B tests \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1, \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"multi-channel-integration\"><\/span>Multi-Channel Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em><em><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/em>:<\/em> <\/strong>\u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u2013 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, search ads \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd, social ads \u03b3\u03b9\u03b1 \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 email marketing \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u2013 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n\n\n\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 CRM \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 custom audiences \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 social, \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u039c.\u039c.\u0395 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 <strong>\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba<\/strong>, \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03ae \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 data-driven \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u2013 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03b1\u03c2, \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03c4\u03b5 \u03b5\u03ba\u03b5\u03af \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9c%ce%b5%ce%bb%ce%ad%cf%84%ce%b5%cf%82-%ce%a0%ce%b5%cf%81%ce%af%cf%80%cf%84%cf%89%cf%83%ce%b7%cf%82-%ce%95%cf%80%ce%b9%cf%84%cf%85%cf%87%ce%af%ce%b5%cf%82-%ce%9c%ce%9c%ce%95-%ce%bc%ce%b5-%cf%84%ce%bf-performance-marketing\"><\/span>\u039c\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2: \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u039c.\u039c.\u0395 \u03bc\u03b5 \u03c4\u03bf Performance Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u03a4\u03af\u03c0\u03bf\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 performance marketing \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 <strong>\u03bc\u03b9\u03ba\u03c1\u03ce\u03bd\/\u03bc\u03b5\u03c3\u03b1\u03af\u03c9\u03bd B2C \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong> \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf performance marketing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"high-competitive-services-%ce%9c%ce%9c%ce%95-%e2%80%93-%ce%91%ce%bd%ce%ac%cf%80%cf%84%cf%85%ce%be%ce%b7-leads-%ce%bc%ce%ad%cf%83%cf%89-ppc\"><\/span>High Competitive Services \u039c.\u039c.\u0395 \u2013 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 Leads \u03bc\u03ad\u03c3\u03c9 PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>(\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395) <\/em><\/p>\n\n\n\n<p>\u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c3\u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 home services \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 PPC \u03c3\u03c4\u03bf Google. \u039c\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc SEO, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 retargeting, \u03b5\u03af\u03b4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd 1\u03bf \u03bc\u03ae\u03bd\u03b1 <strong>600% \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 leads \u03ba\u03b1\u03b9 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03ba\u03b1\u03c4\u03ac 65%<\/strong>.<\/p>\n\n\n\n<p>\u039a\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bb\u03ad\u03bc\u03b5 600% \u03b4\u03b5\u03bd \u03b5\u03bd\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03b1\u03c0\u03cc 10 \u03c3\u03b5 60, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc 100 semi-junk leads \u03c3\u03b5 <strong>600+ qualified leads<\/strong> \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1, \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03be\u03b5\u03b4\u03b9\u03c0\u03bb\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03ba \u03bd\u03ad\u03bf\u03c5, \u03b5\u03bd\u03ce \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b5\u03c0\u03af \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ac \u03c0\u03bb\u03ae\u03c1\u03c9\u03bd\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03cd\u03c7\u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03c0\u03bf\u03c3\u03ac \u03c3\u03b5 google ads \u03c7\u03c9\u03c1\u03af\u03c2 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bb\u03af\u03b3\u03b1 leads \u03c0\u03bf\u03c5 \u03ad\u03c0\u03b1\u03b9\u03c1\u03bd\u03b5 \u03c4\u03cc\u03c4\u03b5.<\/p>\n\n\n\n<p>\u03a4\u03b1 \u03af\u03b4\u03b9\u03b1 leads \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c0\u03bb\u03ad\u03bf\u03bd CPA (cost per acquisition), \u03b1\u03c0\u03bf\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac lead, \u03bc\u03b5 40%+ closing rate \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf 15\u03bd\u03b8\u03ae\u03bc\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ba\u03c5\u03bb\u03b9\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf 30\u03ae\u03bc\u03b5\u03c1\u03bf, \u03c3\u03c5\u03bd \u03ad\u03be\u03c4\u03c1\u03b1 95% \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 (\u03bc\u03b5\u03af\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2) \u03bc\u03b5 upselling \u03ba\u03b1\u03b9 cross-selling \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf lead.<\/p>\n\n\n\n<p>\u0388\u03c4\u03c3\u03b9, \u03c3\u03c4\u03bf 1 lead \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ad\u03b2\u03b3\u03b1\u03b6\u03b5 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 12 \u03bc\u03b7\u03bd\u03ce\u03bd 3x \u03ae \u03ba\u03b1\u03b9 4x \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 (\u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 10 \u03ba\u03b1\u03b9 20 \u03b5\u03c5\u03c1\u03ce \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03bb\u03cd \u03c0\u03bf\u03bb\u03cd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9). \u03a7\u03ce\u03c1\u03b9\u03b1 \u03c4\u03b1 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03b1\u03c1\u03ac\u03c0\u03bb\u03b5\u03c5\u03c1\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b9\u03bc\u03b1.<\/p>\n\n\n\n<p>\u039a\u03b1\u03b9 \u03cc\u03bb\u03bf \u03b1\u03c5\u03c4\u03cc \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 data \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a4%ce%bf%cf%80%ce%b9%ce%ba%cf%8c-%ce%91%cf%81%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b5%ce%af%ce%bf-%e2%80%93-%ce%91%cf%8d%ce%be%ce%b7%cf%83%ce%b7-%ce%a0%cf%89%ce%bb%ce%ae%cf%83%ce%b5%cf%89%ce%bd-%ce%bc%ce%ad%cf%83%cf%89-social-media\"><\/span>\u03a4\u03bf\u03c0\u03b9\u03ba\u03cc \u0391\u03c1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03bf \u2013 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0388\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03bf\u03b9\u03ba\u03bf\u03b3\u03b5\u03bd\u03b5\u03b9\u03b1\u03ba\u03cc \u03b1\u03c1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03bf, \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc, \u03c7\u03c1\u03b5\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0395\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03c4\u03bf <strong>social media marketing<\/strong> \u03c9\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 performance \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. <\/p>\n\n\n\n<p>\u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf Facebook \u03ba\u03b1\u03b9 Instagram, \u03c4\u03bf \u03b1\u03c1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03bf \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bd\u03cc\u03c3\u03c4\u03b9\u03bc\u03b5\u03c2 \u03b3\u03bb\u03c5\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac specials \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2. <\/p>\n\n\n\n<p>\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac \u2013 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9, \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0391\u03c5\u03c4\u03ae \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd social media \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9a%ce%b1%cf%84%ce%ac%cf%83%cf%84%ce%b7%ce%bc%ce%b1-home-decor-e-commerce-%e2%80%93-%ce%91%cf%80%cf%8c%ce%ba%cf%84%ce%b7%cf%83%ce%b7-%ce%a0%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd-%ce%bc%ce%ad%cf%83%cf%89-seo-ppc\"><\/span>\u039a\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 Home D\u00e9cor (E-commerce) \u2013 \u0391\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 SEO &amp; PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0388\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c9\u03bb\u03bf\u03cd\u03c3\u03b5 home d\u00e9cor \u03b5\u03af\u03c7\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03ae \u03c4\u03bf\u03c5. \u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b5 \u03c3\u03c4\u03bf performance marketing, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf <strong>SEO<\/strong> \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 PPC \u03bc\u03b5 Google Ads. <\/p>\n\n\n\n<p>\u0391\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b5 \u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03cc \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 SEO, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03ba\u03b1\u03b9 \u03c4\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2. <\/p>\n\n\n\n<p>\u03a3\u03b5 6 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 <strong>\u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 (\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 120% \u03b1\u03cd\u03be\u03b7\u03c3\u03b7) \u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong>. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 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\u0399\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0388\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 online \u03ae \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ae\u03b8\u03b5\u03bb\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 online \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2. \u039c\u03ad\u03c3\u03c9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 (\u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7, \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf mobile, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd) \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 <strong>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac 122%<\/strong> \u03ba\u03b1\u03b9 <strong>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd online \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac 336%<\/strong>, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 <strong>369% \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1<\/strong>. <\/p>\n\n\n\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b1\u03bc\u03b5 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac, \u03b1\u03c0\u03bb\u03ae \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 social media, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03bd Google Ads \u03bc\u03b5 \u03c4\u03bf \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03af \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03cc \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bd\u03ac \u03ad\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<p>\u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf performance marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd online \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p>\u039f\u03c0\u03cc\u03c4\u03b5&#8230; \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9. <\/p>\n\n\n\n<p>\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf spending budget. \u0388\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03bd\u03b1 \u03c3\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9, \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ce\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b8\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u2013 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1: <strong>\u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong>. <\/p>\n\n\n\n<p>\u03a4\u03bf \u03b1\u03c1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03bf \u03ae\u03be\u03b5\u03c1\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b5 \u03bc\u03ad\u03c3\u03c9 social media, \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5, \u03b5\u03bd\u03ce \u03c4\u03bf \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03cc\u03c1\u03b9\u03bf \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b5 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 online \u03ad\u03c3\u03bf\u03b4\u03b1. <\/p>\n\n\n\n<p>\u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b1\u03bd \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 performance marketing \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a3%cf%85%ce%bc%ce%b2%ce%bf%cf%85%ce%bb%ce%ad%cf%82-%ce%a3%cf%85%cf%83%cf%84%ce%ac%cf%83%ce%b5%ce%b9%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b9%cf%82-%ce%9c%ce%9c%ce%95\"><\/span>\u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2 &amp; \u03a3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u039c.\u039c.\u0395 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03ae \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf performance marketing, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 <strong>\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/strong> (\u03bf\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9a%ce%b1%cf%84%ce%b1%ce%bd%ce%bf%ce%ae%cf%83%cf%84%ce%b5-%cf%84%ce%bf-%ce%9a%ce%bf%ce%b9%ce%bd%cf%8c-%cf%83%ce%b1%cf%82-%ce%ba%ce%b1%ce%b9-%ce%a0%ce%bf%cf%8d-%ce%a4%ce%bf-%ce%92%cf%81%ce%af%cf%83%ce%ba%ce%b5%cf%84%ce%b5\"><\/span>\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u039a\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03cd \u03a4\u03bf \u0392\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03b1\u03c2 \u2013 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03ac \u03c4\u03bf\u03c5, \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03cc\u03c0\u03bf\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac\u03b6\u03b5\u03b9. \u0391\u03c5\u03c4\u03cc \u03b8\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c3\u03b1\u03c2. \u0391\u03bd \u03c0.\u03c7. \u03b5\u03af\u03c3\u03c4\u03b5 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03cc\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 millennials, \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Instagram \u03ba\u03b1\u03b9 \u03c4\u03bf TikTok \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%98%ce%ad%cf%83%cf%84%ce%b5-%ce%a3%ce%b1%cf%86%ce%b5%ce%af%cf%82-%ce%a3%cf%84%cf%8c%cf%87%ce%bf%cf%85%cf%82-%ce%ba%ce%b1%ce%b9-%ce%a0%ce%b1%cf%81%ce%b1%ce%ba%ce%bf%ce%bb%ce%bf%cf%85%ce%b8%ce%b5%ce%af%cf%83%cf%84%ce%b5-%ce%9a%cf%8d%cf%81%ce%b9%ce%b1-metrics\"><\/span>\u0398\u03ad\u03c3\u03c4\u03b5 \u03a3\u03b1\u03c6\u03b5\u03af\u03c2 \u03a3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c3\u03c4\u03b5 \u039a\u03cd\u03c1\u03b9\u03b1 Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2 (\u03c0.\u03c7. 50 online \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac \u03bc\u03ae\u03bd\u03b1) \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c3\u03c4\u03b5 KPIs \u03cc\u03c0\u03c9\u03c2 conversion rate, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 ROI. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03ce\u03bd \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%95%cf%80%ce%b5%ce%bd%ce%b4%cf%8d%cf%83%cf%84%ce%b5-%cf%83%cf%84%ce%b1-%ce%9a%ce%b1%ce%bd%ce%ac%ce%bb%ce%b9%ce%b1-%ce%bc%ce%b5-%ce%a5%cf%88%ce%b7%ce%bb%cf%8c-roi-%e2%80%93-%ce%b1%ce%bb%ce%bb%ce%ac-%ce%94%ce%b9%ce%b1%cf%84%ce%b7%cf%81%ce%ae%cf%83%cf%84%ce%b5-%cf%84%ce%b7%ce%bd-%ce%a0%ce%bf%ce%b9%ce%ba%ce%b9%ce%bb%ce%af%ce%b1\"><\/span>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1 \u039a\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03a5\u03c8\u03b7\u03bb\u03cc ROI \u2013 \u03b1\u03bb\u03bb\u03ac \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03a0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0395\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03ac (social media, email marketing, search advertising), \u03b1\u03bb\u03bb\u03ac \u03bc\u03b7\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03ad\u03bd\u03b1. \u039f \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a3%cf%85%ce%bd%ce%b5%cf%87%ce%ae%cf%82-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-%e2%80%93-%ce%94%ce%bf%ce%ba%ce%b9%ce%bc%ce%ac%cf%83%cf%84%ce%b5-%ce%9c%ce%ac%ce%b8%ce%b5%cf%84%ce%b5-%ce%ba%ce%b1%ce%b9-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%8e%cf%83%cf%84%ce%b5\"><\/span>\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u2013 \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5, \u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c4\u03b9\u03c2 landing pages \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 email \u03c3\u03b1\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 A\/B testing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%a3%cf%84%cf%81%ce%b1%cf%84%ce%b7%ce%b3%ce%b9%ce%ba%ce%ae-%ce%94%ce%b9%ce%b1%cf%87%ce%b5%ce%af%cf%81%ce%b9%cf%83%ce%b7-%ce%a0%cf%81%ce%bf%cf%8b%cf%80%ce%bf%ce%bb%ce%bf%ce%b3%ce%b9%cf%83%ce%bc%ce%bf%cf%8d-%ce%ba%ce%b1%ce%b9-%ce%9a%ce%bb%ce%b9%ce%bc%ce%ac%ce%ba%cf%89%cf%83%ce%b7-%cf%84%cf%89%ce%bd-%ce%91%cf%80%ce%bf%ce%b4%ce%bf%cf%84%ce%b9%ce%ba%cf%8e%ce%bd-%ce%9a%ce%b1%ce%bc%cf%80%ce%b1%ce%bd%ce%b9%cf%8e%ce%bd\"><\/span>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u039a\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u039a\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03ac, \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03ba\u03cc\u03c8\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b5\u03ba\u03b5\u03af \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%91%ce%be%ce%b9%ce%bf%cf%80%ce%bf%ce%b9%ce%ae%cf%83%cf%84%ce%b5-%cf%84%ce%b7%ce%bd-%ce%91%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-%ce%ba%ce%b1%ce%b9-%cf%84%ce%b1-%ce%95%cf%81%ce%b3%ce%b1%ce%bb%ce%b5%ce%af%ce%b1-%ce%b3%ce%b9%ce%b1-%ce%95%ce%be%ce%bf%ce%b9%ce%ba%ce%bf%ce%bd%cf%8c%ce%bc%ce%b7%cf%83%ce%b7-%ce%a7%cf%81%cf%8c%ce%bd%ce%bf%cf%85\"><\/span>\u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u0395\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u0395\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03a7\u03c1\u03cc\u03bd\u03bf\u03c5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03af\u03b5\u03c2 email, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 smart bidding \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9c%ce%b5%ce%af%ce%bd%ce%b5%cf%84%ce%b5-%ce%95%ce%bd%ce%b7%ce%bc%ce%b5%cf%81%cf%89%ce%bc%ce%ad%ce%bd%ce%bf%ce%b9-%ce%ba%ce%b1%ce%b9-%ce%a0%cf%81%ce%bf%cf%83%ce%b1%cf%81%ce%bc%ce%bf%cf%83%cf%84%ce%b9%ce%ba%ce%bf%ce%af\"><\/span>\u039c\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03bf\u03af<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039f \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03b5\u03c3\u03c4\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n\n\n\n<p>\u03a3\u03b5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c4\u03bf performance marketing \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03ac, \u03bd\u03b1 \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac. \u039f \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03bf \u03bc\u03bf\u03c7\u03bb\u03cc \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u2013 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%9f-%ce%a1%cf%8c%ce%bb%ce%bf%cf%82-%cf%84%ce%b7%cf%82-%ce%a4%ce%9d-%cf%83%cf%84%ce%bf-performance-marketing\"><\/span>\u039f \u03a1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03a4.\u039d. \u03c3\u03c4\u03bf Performance Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0397 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 <strong>\u03a4.\u039d. (\u03a4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u039d\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2)<\/strong> \u03c3\u03c4\u03bf performance marketing \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0395\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac  \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%91%cf%85%cf%84%cf%8c%ce%bc%ce%b1%cf%84%ce%b7-%ce%92%ce%b5%ce%bb%cf%84%ce%b9%cf%83%cf%84%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7-real-time-decision-making\"><\/span>\u0391\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 &amp; Real-Time Decision Making<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039f\u03b9 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03b9 \u03a4.\u039d. \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf\u03c5\u03c2 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0391\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd bids, \u03c4\u03b7\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf ROI \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"predictive-analytics-%ce%a0%cf%81%ce%bf%cf%83%cf%89%cf%80%ce%bf%cf%80%ce%bf%ce%af%ce%b7%cf%83%ce%b7\"><\/span>Predictive Analytics &amp; \u03a0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd, \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03a4.\u039d. \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. <\/p>\n\n\n\n<p>\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%92%ce%b5%ce%bb%cf%84%ce%af%cf%89%cf%83%ce%b7-%cf%84%ce%bf%cf%85-targeting\"><\/span>\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039c\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd, \u03b7 \u03a4.\u039d. \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ce%91%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%b7-%ce%94%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%af%ce%b1-%ce%94%ce%bf%ce%ba%ce%b9%ce%bc%ce%ad%cf%82-creative\"><\/span>\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 &amp; \u0394\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 Creative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03a4.\u039d. \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ae \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd, \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf A\/B testing \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf engagement \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"chatbots-%ce%95%ce%be%cf%85%cf%80%ce%b7%cf%81%ce%ad%cf%84%ce%b7%cf%83%ce%b7-%ce%a0%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd\"><\/span>Chatbots &amp; \u0395\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 email marketing \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd landing pages, \u03b7\u03a4.\u039d. \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 (chatbots) \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd.<\/p>\n\n\n\n<p>\u0397 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 <strong>\u03a4.\u039d.<\/strong> \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf performance marketing, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039c\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03b1\u03c5\u03c4\u03ce\u03bd, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n\n\n\n<p>\u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf study \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c0\u03bb\u03ac\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 performance marketing \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u039c.\u039c.\u0395 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. <\/p>\n\n\n\n<p>\u039c\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c0\u03cc\u03c1\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03b5\u03bd\u03ce \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03ae\u03c1\u03b7 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03b7\u03b8\u03ad\u03bd\u03c4\u03bf\u03c2 \u03b5\u03c5\u03c1\u03ce.<\/p>\n\n\n\n<p>\u039a\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b5\u03c4\u03ac\u03c1\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bc\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ac 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